Tourism Sciences

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STRATEGI PROMOSI PARIWISATA KOTA PEKANBARU
(2012-11-21) Octaviani, Yuanitha
This research is aimed to find out the promotion strategi of Dinas Kebudayaan dan Pariwisata Kota Pekanbaru in attracting tourist to visit Pekanbaru. Reseon why writer do this research is because the small number of tourist visit this city. It can be seen from survey done by writer. This research is done by Slovin formula, with 100 sample. Data collecting is done by interview, questioner, and observation. Writer used analysis statis descriptive method, by explaining the problem based on data collected, in the form of questioner, and analyzed to get a summary. From the result of this research writer conclude that promotion strategy done by Dinas Kebudayaan dan Pariwisata Kota Pekanbaru is done in a good way. It can be seen in the respondent interval into strategy, which is in number of 5.770 in the interval 5.100-6.300.
PENGELOLAAN LINEN HOUSEKEEPING (ROOM LINEN) DI HOTEL PANGERAN PEKANBARU
(2012-11-21) Khotimah, Khusnul
Linen management in Hotel pangeran Pekanbaru need to be improved. Things are not managed perfecly. For example, lack of the number of various linen or linen is not in a good condition. These negative thing often cause some guest complain. This research is aimed to find out room linen rotation system, problem in management, and solution for existing problem. In collecting data, writer use observation and interview. Because there is only limited population, writer use sensus in analyze the data. Writer use univariat analysis technique. Over all, linen housekeeping management (room linen) in Hotel Pangeran Pekanbaru is not really bad. But some indicators shows that things must be fixed. For linen number, we can say that it as okay, but some kind of linen is still limited. The conclusion of this research is linen rotation system in Hotel Pangeran Pekanbaru can be categorized as a good one. But there is kind of linen which can not be rotated ideally because the linen number. It is caused by the number of linen which is out of order and laundry machine doest not function well. Treatment and using linen for other purpose are some solution that can be used for maintenance and linen addition.
Motivasi Kerja Staff Departemen Penjualan di PT. Garuda Indonesia Pekanbaru
(2013-01-03) Nursidah
Abstract This research aim to know how motivation work Staff of Sales Department in PT. Garuda Indonesia Pekanbaru. There will be some factor influencing the motivation. Research method used in this research is descriptive method, what aim to depict fact by telling of an circumstance, do not explain relstion,not check hypothesis or make prediction (Rakhmat,1999). This research use measurement ordinal scale, so that the technique used in this research is scale likert, that is scale designed to enable responder reply various level in each measured object. Identify from this research is How motivation work Staff of Sales Department in PT. Garuda Indonesia of the Pekanbaru.Hal influenced by some faktor,yaitu leadership, reward, employ & bonus, training and also suvervise or observation.
Motivasi Kerja Staff Departemen Penjualan di PT. Garuda Indonesia Pekanbaru
(2013-01-03) Nursidah
This research aim to know how motivation work Staff of Sales Department in PT. Garuda Indonesia Pekanbaru. There will be some factor influencing the motivation. Research method used in this research is descriptive method, what aim to depict fact by telling of an circumstance, do not explain relstion,not check hypothesis or make prediction (Rakhmat,1999). This research use measurement ordinal scale, so that the technique used in this research is scale likert, that is scale designed to enable responder reply various level in each measured object. Identify from this research is How motivation work Staff of Sales Department in PT. Garuda Indonesia of the Pekanbaru.Hal influenced by some faktor,yaitu leadership, reward, employ & bonus, training and also suvervise or observation.
Pengembangan Seni Tari Sebagai Atraksi Wisata Budaya Di Kabupaten Lingga Provinsi Kepulauan Riau
(2013-01-03) Yusmaniah
The are various kind of cultural aspects. One of them is art. Art is one of some traditions which is very close to people in Kabupaten Lingga. Art is also an important aspects for the perfection of people and culture. The purpose of this research is to find out why dancing art is not used as a tourism attraction yet in Kabupaten Lingga, and to find out what can be done to develop dancing art as a cultural attraction in Kabupaten Lingga. Writer used descriptive method in this research. The purpose of this method is making description about a social/nature phenomena systematically, factually, and accurately (Wardiyanto, 2006). This research uses theory concept by (Oka Yoeti,2005) about the development of dancing art as a cultural tourism's attraction. Likert scale is used in every activity in collecting information from the interviewer. The response for this research is positive. It can be seen that dancing art has been received as a supporting aspects in tourism diversity. Management of cultural diversity has been applied in annual activities like Rampai Seni Budaya Melayu (RSBM), art attraction in 5 districts, perpetuation and actualization of traditional game, Aid for dancing studio in the form of funding, guidance, and art instrument, and coordination with art studio management in planning the promotion of dancing art as cultural tourism.
Motivasi Mahasiswa Universitas Riau dalam Melakukan Perjalanan Wisata Motivation of University of Riau Students in Travelling
(2013-01-03) Yulianti, Mega
Abstract Abstract Abstract There are so many reasons why people do travel. Motivation to travel is a basic thing in studying tourist and tourism because motivation is trigger of travel process. Sometimes tourists do not realized this motivation. The pupose of this research is to find out motivation and motivator of university students in travelling. This research uses descriptive method. The purpose of this method is to describe facts and characteristics of population systematically, and some fields factually and accurately. This research only describe an events, not a relationship. This research has nothing to do with hypothesis or prediction making (Rakhmad, 1999). This research uses ordinal scale, so writer uses likert scale which is designed to able respondents in answering all level of objects. This research is classified in to two major problem. The first, what is motivation of Riau University students, which cover physical or physiological motivation, cultural motivation, social motivation and prestige motivation. The second is what kind of motivator influencing tourism for Riau university Students, which cover tourism attraction, fund, available time, and influences from other people. From this research, writer find out students motivation in travelling is physical or physiological motivation and students motivator in travelling is tourism attraction.
PENGARUH PROGRAM FLY-HI TERHADAP KEPUASAN PELANGGAN PADA PT. GARUDA INDONESIA PEKANBARU
(2013-01-03) Maharani Siregar, Intan
ABSTRAK In this era of globalization, more and more new communication lines open both in the trade industry, agriculture and tourism industries. Because at the moment, tourism is one of the new industrial sector that is able to provide a rapid economic growth in terms of employment, income, and improvement of living standards, as well as enable other manufacturing sectors in the host countries. One service program recently implemented by PT. Garuda Indonesia after the program E-Travel is FLY-HI program. The purpose of this study the implementation of appropriate restriction problem is asfollows: 1.To determine consumer perceptions with the FLY-HI program. 2. To determine the effect of FLY-HI program in an effort to improve service to consumers, the GFF membership (Garuda Frequent Flyer) in the last 2 yrs PT. Garuda Indonesia Pekanbaru branch. The author uses the method of probability sampling, the sampling technique that provides equal opportunity for every element (member) to be elected as member of the population sample. In part the method used is simple random sampling, the sampling technique is very simple population by taking random regardless of the strata in the population, provided the members of the population is homogeneous. In this study of a sample taken in such a way that each unit has an equal chance to be selected as the sample (Singarimbun, 1995:155). The test results prove that the above hypothesis t (count)> t (table). Upshot: Hi Ho rejected and accepted. Means there is a huge influence between Hi Fly program undertaken by the company to passenger satisfaction. It can be concluded that the program Hi Fly by PT Garuda Indonesia Pekanbaru provides a substantial effect on increasing passenger satisfaction PT. Garuda Indonesia. From the research that the authors get the Hi-Fly program influence on customer satisfaction in the PT. Garuda Indonesia Pekanbaru, the writer can conclude as follows: The higher the level of economic and social status of a customer, the higher the level of satisfaction diinginkanya. From this statement we can take the conclusion that the level of customer satisfaction no limit. It can be concluded that the program Fly Hi and quality of service by PT Garuda Indonesia Pekanbaru provides a substantial effect on increasing customer satisfaction PT. Garuda Indonesia.
VISITORS’ MANAGEMENT OF MANGROVE TOURISM DESA TELUK PAMBANG
(2013-01-04) Zanaria
Abstrac This research is aimed to find out visitors’ responses about visitors’ management in mangrove tourism. Mangrove is one of tropicalforest ecosystem. It has unique characteristics, and very important in coastal area. Writer use qualitative descriptive method. This method describes the whole concept and describes the events. The concept of this research is about using visitors management technique (Worboys, 2001). Likert scale is used to ease the classification of visitors’ responses. For data analiysis, writer use quantitative descriptive. The response for this research is not clear, and clear, whit visitors’ management technique whice is done by management crew of mangrove tourism Desa Teluk Pambang Kecamatan Bantan Kabupaten Bengkalis. Visitorst management is dote to improve fit felling for all of the visitors. The existing Visitors’ management is focus on facility building for ecology tourism and ecosystem resource protection in mangrove forest area.
Kualitas Pelayanan Pada Objek Wisata Kolam Renang Ngalau Indah Kota Payakumbuh Provinsi Sumatera Barat
(2013-01-07) Yunika, Silvia
The study looked at The study looked atThe study looked at The study looked atThe study looked atThe study looked at The study looked atThe study looked atThe study looked at the quality of service the quality of servicethe quality of service the quality of service the quality of servicethe quality of servicethe quality of servicethe quality of service the quality of servicethe quality of service the quality of service the quality of servicethe quality of service at attractionsattractions attractionsattractionsattractionsattractions attractions BeautifulBeautifulBeautifulBeautiful Beautiful SwimmingSwimming Swimming PoolPool grotto grotto grotto Payakumbuh.Payakumbuh.Payakumbuh.Payakumbuh.Payakumbuh. BackgroundBackgroundBackgroundBackgroundBackgroundBackground Background research research researchresearch research was to determine thewas to determine thewas to determine the was to determine the was to determine the was to determine the was to determine thewas to determine the was to determine the was to determine thewas to determine the services provided services provided services providedservices provided services providedservices provided services providedservices provided by theby theby theby the by the attractionattraction attraction attractionattraction attraction to to the customers.customers. customers.customers. This is important This is important This is important This is important as a as a as a as a reference in reference inreference inreference in reference inreference inreference inreference in order to deliver order to deliver order to deliver order to deliver order to deliver order to deliver order to deliver service service service improvementsimprovements improvements optimum optimum optimum satisfaction satisfaction satisfaction satisfactionsatisfaction satisfaction The main problem as an institution in the field of tourism services that have a lot of competitors is whether the services provided are in line with consumer expectations or not. Therefore, the attraction grotto Beautiful Swimming Pool Payakumbuh required to always maintain trust by improving the quality of service in order to increase consumer satisfaction. This study aimed to determine the quality of service at attractions Beautiful Swimming Pool grotto Payakumbuh is good or not. To determine the obstacles to improving the quality of care in type obek grotto Beautiful Swimming Pool Payakumbuh. The research method in this study is a qualitative description method which describes the overall concept is the translation of events, research data obtained from primary and secondary sources, this study data collection from observations, interviews, and distributing questionnaires to visitors. This research technique using Likert scale that is designed to allow the respondent to answer a variety of levels on each object to be measured and the data analysis of this research is a qualitative description. In this study, the quality of service in a beautiful grotto swimming attraction Payakumbuh West Sumatra Province, it is known that the quality of services provided enough attraction good.This employees because many komplent-komplent given visitors about the quality of service, so that the manager with employee little by little improve the service they provide to pengunjung.kuaitas attraction so much better
PENGEMBANGAN ATRAKSI PADA OBJEK WISATA DANAU BANDAR KHAYANGAN LEMBAH SARI KOTA PEKANBARU
(2013-01-07) Marliani
Tourism Sector is one of the leading sectors in the city of Pekanbaru, one of the objects that tourism has the potential to be developed is the attractions of Danau Bandar Khayangan Lembah Sari which is a natural tourist attraction, but there are some of the potential problems that exist among the tourism product in the form of tourist attractions on offer are still not meeting the needs and desires of tourists, conditions are not so good, both in terms of quality and quantity
TINGKAT KEPUASAN PENGUNJUNG PADA OBJEK WISATA AIR TERJUN GURUH GEMURAI KECAMATAN KUANTAN MUDIK KABUPATEN KUANTAN SINGINGI
(2013-01-08) Yanti, Nurpika
This study aims to determine the level of visitor satisfaction at Thunder Falls Attraction Gemurai District Kuantan Kuantan District Singingi Homecoming. The level of satisfaction of visitors who researched about the attraction of tourism products, facilities, and accessibility. The research was conducted by taking a sample of 100 respondents. The time used for this study from March to June 2012. The data analysis technique used is descriptive analysis, data collection is done by questionnaires, observation and interviews. Regarding the measurement technique uses research data to facilitate sorting ordinal scale responses. This study has the answer scores strongly disagree, disagree, quite agree, agree and strongly agree. The data required from the respondent answers is what visitors about attractions, answers visitors about the facility, answer visitors about accessibility. The results of this study demonstrate the value of the components of tourism products (Places, Facilities, and Accessibility) obtained from respondents overall totaled 16,574, and measured the level of visitor satisfaction with the list, then the known level of visitor satisfaction on overall tourism product components in a waterfall attraction Thunder Gemurai is low. That is because they lack the components of the tourism product in the object. For travel components is an important point for a particular attraction for waterfall attraction thunder Gemurai to increase visitor satisfaction and also increase the number of visitor arrivals to the object
Pelaksanaan Promosi Museum Daerah Sang Nila Utama di Unit Pelaksanaan Teknis Daerah Dinas Kebudayaan dan Pariwisata Provinsi Riau
(2013-01-08) Romasta, Evi
Promotional activities are not only used on the a private company that is for profit, but also in various fields or a non profit agency, one field permuseuman. Through these promotional activities, museums can communicate, publish and promote the Museum so that pekanbaru people can know about information Museum Daerah Sang Nila Utama This study aims to determine the implementation of the promotion Museum daerah Sang Nila Utama in units of the Regional Technical Executive Department of Culture and Tourism of the Province of Riau and constraints that occur in the implementation of the promotion Museum daerah Sang Nila Utama. The research method in this study is a qualitative description method which describes the overall concept is the translation of events, research data obtained from primary and secondary sources, this study data collection from observations, interviews, documentation and dissemination of questionnaires to visitors. This research technique using Likert scale that is designed to allow the respondent to answer a variety of levels on each object to be measured and the data analysis of this research is a qualitative description. In this study, the implementation of the Promotion of Museum Daerah Sang Nila Utama quite well, where it is known that the manager has implemented several promotions to its full potential either through advertising, public relations and sales promotion, but it has not been able to attract visitors due to the persistence of the various problems that occur in carrying out promotional activities of museums, such as the limited funds owned facilities and infrastructure managers are less supportive
MANAJEMEN PELAKSANAAN PROGRAM USAHA EKONOMI KELURAHAN SIMPAN PINJAM (UEK-SP) KELURAHAN MAHARATU KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU
(2013-01-16) MALASARI, PUTRI
Abstract: village empowerment program (PPD) as the Sub-Economic Business Savings and Loans (UEK-SP) which aims to reduce poverty and is expected to empower the community, and provide support for the creation of an environment conducive to realize the community's role in development, particularly in their own welfare. To achieve the goal of good management is needed in order to provide a conducive environment to realize the role of society in development. Economic Business Programs Village Savings and Loans (UEK-SP) Maharatu Sub Sub Marpoyan Peace Pekanbaru has good management just is not maximized it is derived from the presence of arrears of beneficiaries.
KUALITAS PELAYANAN KARYAWAN BAR & LOUNGE PADA HOTEL PANGERAN PEKANBARU
(2013-01-16) Anggara, Bayu
Abstract Service is an activity or a sequence of events that occur in direct interaction between a person with another person or substitutable by serving machine, and provides satisfactory for the customers/ guests. Sulistiyono (2006) says that the elements that shape up service quality is a combination of human qualities that are mirrored by the attitude or self behavior during interacting with the customers. But components and service elements are difficult to be itemized, so in other words, service is related in line with process, where products consumed by customers is sense of experience. This research aims to figure out the of quality service provided by Bar & Lounge employee towards Hotel Pangeran guest satisfactory. Along with the guest response or impression about the excellent service that has been provided. More over to find out how big is the perceived satisfaction from Bar & Lounge Hotel Pangeran Pekanbaru service. Research methods in this study is a descriptive analysis based on data obtained from the respondents. This research uses the concept (Zeithaml, 2004), saying to facilitate the assessment and measurement of quality service, therefore developed a quality service measuring tool called SERVQUAL (Service Quality). SERVQUAL is a multi scale items which can be used to measure customer perception of the quality service which includes: Tangibles, Reliability, Responsiveness, Assurance and Emphaty. Based from the previous explanation of the research result deliberated, the author conclusions concerning Bar & Lounge Pangeran Hotel Pekanbaru service quality was average satisfactory. It is noticed from the acquisition of each of the guest satisfaction assessment authors describe in the question form of research which has been distributed to respondents at Bar & Lounge Hotel Pangeran Pekanbaru.
PENGEMBANGAN FASILITAS TAMAN WISATA KEBUN BINATANG KASANG KULIM ( KUBANG JAYA ) KECAMATAN SIAK HULU KABUPATEN KAMPAR
(2013-01-16) Irda, Nur
Abstract The purpose of this research is to find out visitor’s responses about development of Kasang Kulim Zoo. Zoo is an area where we can find some varios of flora and fauna, to be showed to public as a recreation. Zoo is a kind of a healty recreation, and can function as a media of edukation and development of people’s habit in keeping the balance of nature. Development is a crucial thing for a recreation area. Kasang Kulim Zoo’s management set it to be a place for animals and visitor place for some activities. Knowed that the study done on the development of the Zoo facilities kasang kulim unfavorable judgments, particularly at major facilities such as stables that still looks disty, the animals are in cages uncomportable and so does the facilty supporters and support, then knowed that this research has constraint arising from variety of things, such as waste producers visitors, being nice huhng wrong and direct interference. This research used qualitative descriptive, which describe the whole concept by describing event. The concept of this research used (Pearce 2001) about Zoo development. Likert scale is used to ease the classification of the responses. Analysis technique is done by quantitative. The response for this research is less positive or not really clear. The existing development are : main facility development, the supporting facility. The management need to develop more in some area, to satisfy
Pelaksanaan Promosi dalam Meningkatkan Penjualan Tiket di PT. Garuda Indonesia Pekanbaru
(2013-01-16) kristian, Predi
Promotion is one of the marketing activities of in which of its functions to increase sales, either directly or indirectly. Therefore it is very important for the promotion of the company, in an effort to market and introduce the results of the company's products. In this case, each of these promotional tools has advantages and disadvantages, and in order to cope with these things, it is made from a combination of the five ways. The fact that the five ways are corresponding from each other. One of the ways to attract customers for PT. Garuda Indonesia Pekanbaru is by using promotion, because promotion is the most effective way to influence consumer’s interests. The role of promotion for the PT. Garuda Indonesia Pekanbaru can be regarded as the strength of the cutting edge of marketing. This study aims to determine the implementation of the promotion that has been un-dertaken by PT. Garuda Indonesia Pekanbaru in order to increase sales, to determine the respondent responses by using promotion exercises at PT. Garuda Indonesia Pekanbaru, to know what obstacles that has already faced during the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru. Campaign aims to spread information, influence or persuade and remind the target market of the company and its products to be willing to accept, purchase, and loyal to the products offered by the company concerned. In this study the authors used descriptive analysis techniques, the techniques that describe the real situation, particularly on the aspects studied, and the data obtained are collected, compiled, and described and then analyzed to draw conclusions. The study design by means of descriptive analysis is intended to explain to describe specifically how the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru in order to increase sales through promotion. Based on this research that can be seen under the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru is present-able, it can be seen from the responses to the promotional tools by PT. Garuda Indonesia Pekanbaru.
PELAKSANAAN PROMOSI PAKET WISATA PADA PT. KIAN JAYA
(2013-01-16) Marlina, Loli
The aim of this research is to find out respondents’ response to application of tour package by GemilangWisata Tours & Travel, using promotion mix which is consist of personal selling, word of mouth and sales promotion. This research used Lupiyoadi and Hamdani (2006:74) theory. This theory devide promotion mix into 6 category: advertising, personal selling, sales promotion, public relation, word of mouth and direct mail. This research used descriptive method. According to Kriyantono (2006:59), descriptive is used to describing population. Type fokus of this research is current attitude (what exist at the moment) and consist of one variable. This research used Ordinal Scale to count data, Likert Scale to find out the range or to measure individu’s attitude of any attitude’s object. This research is identified into three main kategories. They are respondents’ response of personal selling, sales promotion, and word of mouth which is done by GemilangWisata Tours & Travel. Writer used questioner to find out the answer. Result of this research is that application of tour package promotion is good in personal selling and word of mouth. Meanwhile, for sales promotion, respondents were not really sure. This result is summarized from recapitulation and questioner’s answer. Writer suggest company to be more creative in doing sales promotion, in deciding option and coupon number/voucher given to the respondents. Writer also suggest to give bigger discount to customer. Keywords: promotion, tour package, respondents’response to promotion mix (personal selling, sales promotion and word of mouth)
PENGARUH KUALITAS PELAYANAN PAKET WISATA TERHADAP KEPUASAN KONSUMEN PADA PT. NAIFAH DUTA UTAMA TOURS & TRAVEL PEKANBARU
(2013-01-16) Purnama Sari, Mela
The formulation of the problem in this research is how the influence of service quality seen from Tangibles, Reliability, Responsiveness, Assurance, and Emphaty to the satisfaction of customers in PT. Naifah Duta Utama Tours & Travel Pekanbaru. The hypothesis of this research is service quality has significant influence to the satisfaction of package tour customers PT. Naifah Duta Utama Tours & Travel Pekanbaru, (Zeithaml, 2004). This research is intended to know the influence of service quality (Tangible, Reliability, Responsiveness, Assurance, and Emphaty) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There are 100 samples collected using stratified sampling. collecting is done using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F and T test. The value of determination coefficient (R Square) 59,7%, it means that the independent variable may describe the dependent variable, while the remaining 40,3% is explained by the other independent variables which are not included in the this study modal. Multiple linear regression, we get R square determinant coefficient with the number 0,597 or 59,7%. This determination coefficient is used to find out how big the influence of free indicator to dependent indicator. It means that Tangible, Reliability, Responsiveness, Assurance, and Emphaty variable have big influence to the customers satisfaction of tour package PT. Naifah Duta Utama Tours & Travel Pekanbaru with total number 59,7% and the rest 40,3% is influence by other indicator, which is not mentioned in this research.
KUALITAS PELAYANAN PENJUALAN TIKET PADA PT. BONANZA PEKANBARU HOLIDAY TOUR & TRAVEL
(2013-01-17) Fauziah
Abstrak Penelitian ini dilakukan untuk mengetahui kualitas pelayanan yang ada di PT. Bonanza Pekanbaru Holiday Tour & Tavel, serta untuk mengetahui mengapa terjadinya pembatalan reservasi tiket pesawat. Dalam kualitas pelayanan ini terdiri dari lima (5) faktor yang akan dilihat faktor apakah yang paling dominan dalam proses kualitas pembelian tiket atau reservasi tiket di PT. Bonanza Pekanbaru Holiday Tour & Travel. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif, yang bertujuan untuk menggambarkan fakta dengan cara memaparkan suatu keadaan, tidak menjelaskan hubungan,tidak meneliti hipotesis atau membuat prediksi(Rakhmat,1999). Untuk menjawab tujuan dari permasalahan yang diambil oleh penulis dalam melakukan penelitian di PT. Bonanza Pekanbaru Holiday Tour & Travel ini, penulis mengunakan pendekatan analisis kuantitatif. Batasan masalah dalam hal ini penulis hanya membahas tentang Kualitas Pelayanan yang diberikan kepada konsumen yang membeli tiket di PT. Bonanza Pekanbaru Holiday Tour & Travel. Diluar dari aspek ini peneliti tidak membahasnya Identifikasi dari penelitian ini adalah bagaimanakah Kualitas pelayanan penjualan tiket di PT. Bonanza Pekanbaru Holiday Tour & Travel? Dan faktor apakah yang paling dominan menurut konsumen dalam pemberian pelayanan penjualan tiket di PT. Bonanza Pekanbaru Holiday Tour & Travel dengan mengunakan faktor-faktor kualitas pelayanan.
ANALISIS POSITIONING HOTEL SRI INDRAYANI PEKANBARU POSITIONING ANALYSES OF SRI INDRAYANI HOTEL PEKANBARU
(2013-02-14) Anggie, Sherly
This study aims to get a good understanding of Positioning in Marketing, especially in Hospitality industry. It is said that Positioning is a way to design an offer and the image of a company so that customers will get a better understanding of the products or the services that it provides. It is also used to make a company and it’s services distinctive from the competitors. This research is conducted to find out the Positioning of Sri Indrayani hotel that the board of management intends to create and to figure out the error point if there is one. Along with the customers’ responds about the Positioning of the hotel. More over to find out the conformity between the customers’ responses and the Positioning that the management intends to achieve. Research method of this study is a single tabulation based on data obtained from the respondents. This research uses the concept (Kotler, 1992), saying that there are at least three steps in conducting Positioning; to recognize strengths in a product; to select the most recognized strength of a product; and to present it effectively to a target market. Based on the previous explanation of the result deliberated, the author concluded that the conformity between the Positioning of the hotel and the customers’ responds only at the rate of 51%. It shows that the management needs to alter it’s strategy in Positioning to get a better responds and selling in the future.

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