STRATEGI PROMOSI PARIWISATA KOTA PEKANBARU
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Date
2012-11-21
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Abstract
This research is aimed to find out the promotion strategi of Dinas Kebudayaan dan Pariwisata Kota Pekanbaru in attracting tourist to visit Pekanbaru.
Reseon why writer do this research is because the small number of tourist visit this city. It can be seen from survey done by writer. This research is done by Slovin formula, with 100 sample. Data collecting is done by interview, questioner, and observation. Writer used analysis statis descriptive method, by explaining the problem based on data collected, in the form of questioner, and analyzed to get a summary.
From the result of this research writer conclude that promotion strategy done by Dinas Kebudayaan dan Pariwisata Kota Pekanbaru is done in a good way. It can be seen in the respondent interval into strategy, which is in number of 5.770 in the interval 5.100-6.300.
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marketing mix, Strategy, and Promotion