Tourism Sciences
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Item SENI PERTUNJUKAN RANDAI SEBAGAI ATRAKSI WISATA DI DESA WISATA KOTO SENTAJO DI KABUPATEN KUANTAN SINGINGI(2013-08-28) Handayani, WestiThe aim of this research is to determine the response of visitors to the randai art attraction at the Tourism Village Koto Sentajo and to determine the readiness of the community to make randai art as a tourism attraction. The method used in this research is descriptive method. According to Kriyantono (2006:59), descriptive is used to illustrate (describe) the population, the type focus from this research is the behavior that was going on (what exist at the moment) and consists of one variable. In this research the authors use Ordinal Scale data measurement technique, while the range used is Likert Scale, this scale used to measure a person's attitude about an object. This research identified two major problems, the visitors response to the tourism attraction and the readiness of community to make randai art as a tourism attraction. So that, in this research author were able to determine the response the visitors by distributing questionnaires and answer process the data from respondent. In this research has the conclusion based from the respondent response of the randai art attraction, respondents gave responses that the randai show is interesting, the readiness of the community to make randai art as a tourism attraction, the community respond is ready to make the randai show as a tourism attraction. These results are consistent with the summary of responses to questionnaires. While the author's suggestion to randai group players should be more varied storylines such as folklore, economy, society, and the latest news in the present, and semi-permanent stage that used in this show should be change to permanent, and the society more participate to create souviner that become the characterize of Kuantan Singingi District.Item ANALISIS KEPUASAN PENGUNJUNG TENTANG FASILITAS DI HUTAN WISATA KOTA DUMAI(2013-08-28) Yuliantini, PratiwiThis research aimed to analysis of visitor satisfaction about the facilities of Tourism forest in Dumai City . This research aims : (1) to determine the response of the visitor about the facility of tourism forest at Dumai city, (2) to find out what are the constraints in the management of facility tourism forest in dumai city. sample in this research was 100 respondent. This research uses descriptive method to clarify the issues raised in this research. the results of this research indicate that based on the research results obtained on the analysis of visitor satisfaction about the facilities of tourism forest in dumai city could be quite good. this is proved by the acquisition of overall facility total score is 10,647 points. constraints in the management of tourism forest in dumai city are as follows: (1) the number of competitors or other tourist areas that offer exciting new concepts, likely to be closer to the city center allowing the visitors more easily reach the tourism areas. (2) the limitations of the existing facilities of the tourism forest in dumai city, both major facilities, support facilities and additional facilities. This limited facilities problem leads to visitors are reluctant to come back because there is not anything different from this tourism forest area. (3) the lack of funding from local agencies in an effort to manage existing facilities of tourism forests in dumai city. As the result of lack of funds, many facilities are needed but can not be realized. Beside that, the lack of funds also leads to the lack of rejuvenation of the facilities that already exist, so that resulting in damage to these facilities.Item PENGARUH KOMPENSASI TERHADAP MOTIVASI KERJA KARYAWAN TAMAN REKREASI ALAM MAYANG KOTA PEKANBARU(2013-08-28) Muniroh, LatipatulHuman resource is the main tool for a company's progress. To achieve company's goal, it has to create strong people to see changes as challenges. Human being is one of the important resources in company, so it has to have a good management. Human being has many good elements. Insting, feeling, willingness, ability, skill, knowledge, motivation, strengh, creation, rasio, ect. These good elements have great effect in company to achieve its goal. This research is aimed to find out compensations which have significant effect in employees' motivation in Taman Rekreasi Alam Mayang. Writer used quantitative descriptive method with population study, and the sample is employees in Taman Rekreasi Alam Mayang Kota Pekanbaru. The number of sample is 35 people. Data collection technique are quesionaire and interview. Data analysis technique is simple regression technique with realibility, data validity. Determination test used to find out the effect size. From the regression regression, we can see the significant relationship between compensation variable to work motivation in the number 45,6%. In short, we can see that high compensation have positive effect to employees motivation.Item MOTIVASI KUNJUNGAN WISATAWAN PADA EVENT WISATA BAKAR TONGKANG DI KABUPATEN ROKAN HILIR PROPINSI RIAU(2013-08-27) Rozali, MuhammadThe aim of this research, (1) To find out what the motive of tourists visit the Bakar Tongkang event in Rokan Hilir, Riau Province. (2) To determine what factors motivating the tourists on Bakar Tongkang event in Rokan Hilir, Riau Province. The method used in this research is descriptive method. which aims to describe systematically the facts or characteristics of specific populations and specific areas factually and accurately. This research describes an event, do not explain the relationship, do not examine hypotheses or make predictions "(Rakhmat, 1999: 24)". The population in this research were all the tourists who had visited Bakar Tongkang event in Rokan Hilir, Riau Province. Sampling method that is used in this research is accidential sampling technique, the authors took a sample size of 50 respondents. Measurement scale used in this research is Likert scale. Data analysis techniques used by descriptive methods, namely by describing or explaining in detail about the issues that will be examined based on the data obtained from research reports were compiled and arranged according to their respective groups. From the research results can be obtained that the motives of tourists visit the Bakar Tongkang event was 48.8% the needs of physiological , 55% of social needs, 75.2% of the prestige, security needs 77.2%, and 82.2% the needs of travelers actualization. It can be concluded that 82.2% of travelers self-actualization needs is the highest and 48.8% of the travelers physiological needs is the lowest one. And the factors driving tourists on Bakar Tongkang event can be concluded that 85.44% is the needs of tourist attraction of the tourists and 66.7% is the rating of the need facilities of the tourist.Item ANALISIS PENGEMBANGAN FASILITAS KAWASAN WISATA PANTAI TRIKORA KABUPATEN BINTAN PROVINSI KEPULAUAN RIAU(2013-08-27) Putra, Mukhlas AdiThe goal of this research is to find out the visitors responses about Tourism facility that is located in Trikora Beach as a Tourism Area. It is interesting to make research about Facility Development in order to know which and what should be done with this Tourism area and Analysis of the Development of Tourism Facilities at Trikora Beach in Bintan Regency Riau Archipelago Province were pointed to be the title of this research. Facility Development is to create facility that is less become adequate or the facility that too much make it become less in order to make all the facility useful and strike to the purpose of development itself. Facility development concept based on James Spillane theory, there are three things that need to be concerned they are major facility, supporting facility and additional facility. According to the research there are some points of the facility that need to be concerned such as the amount, safety, condition and many more. Qualitative research approaching method implemented in this research. This method describing event. 100 samples were used by implementing non probability sampling technique. Interview, documentation and questioner were used to collect all the data. Likert scale were implemented to measure the result of visitors responses. The response from visitors to the tourism area facilities of Trikora Beach is less positive or not good enough. Cooperation is needed to develop this tourism area facilities to become much better.Item PERAN KEPEMIMPINAN DALAM MENINGKATKAN PRODUKTIVITAS KINERJA KARYAWAN PT. ANGKASA PURA II (PERSERO) CABANG BANDAR UDARA SULTAN SYARIF KASIM II PEKANBARU(2013-08-27) Wulandari, Dini PratiwiThis research aimed to determine the role of leadership in improving the productivity of the employee's performance at PT. Angkasa Pura II (Persero) Sultan Sarif Kasim II Pekanbaru airport. This research aims to: (1) to determine how the leadership role at PT. Angkasa Pura II (Persero) Sultan Sarif Kasim II Pekanbaru airport. (2) To determine the factors that affect the productivity of the employee's performance at PT. Angkasa Pura II (Persero) Sultan Sarif Kasim II Pekanbaru airport. The sample used in this research was 71 people. This research using descriptive methods to examine the issues presented in this research. The results of this research indicate that based on the research results obtained on the Leadership role in improving the productivity of the employee at PT. Angkasa Pura II (Persero) Sultan Syarif Kasim II Pekanbaru airport could be quite good. This is evidenced by the acquisition of the overall total score, which is 2,890 points. The constraints in the role of a leadership role in PT Angkasapura II (Persero) branch SSK II Pekanbaru airport,: (1) they are less familiar with the General Manager of the company so that employees sometimes working atmosphere sometimes felt stiff. (2) the lack of non-formal activities in this company that aims to increase familiarity and relationship between fellow employees and the General Manager. if both of these points can become real action or activity it will create motivation for employees to increase their productivity performanceItem PENGARUH KUALITAS PELAYANAN PETUGAS TERHADAP KEPUASAN PENGUNJUNG DI OBJEK WISATA SEJARAH BENTENG MARLBOROUGH KOTA BENGKULU(2013-08-27) Pratama, Handika FikriThe formulation of the problem in this research in how the influence of service quality seen from Reliability, Responsiveness, Assurance, Empathy and Tangibles to the customers satisfaction in Marlborough Fortress Historical Tourism Object Bengkulu City. The hypothesis of this research is service quality has significant influence to the satisfaction of customers in Marlborough Fortress Historical Tourism Object Bengkulu City, (Zeithaml, 2004). This research is intended to know the influence of service quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test. Result of this research shows take value of value Reliability, Responsiveness, Assurance, Empathy and Tangibles variable have significant influence to dependent variable (Y) simultaneously. Tangibles don’t have significant influence to variable (Y) Partially. Reliability, Responsiveness, Assurance and Empathy variable have significant influence to dependent variable (Y). The value of determination coefficient (R Square) 97,6% it means that the independent variable may describe the dependent variables, while the remaining 2,4% is explained by the other independent variables which are not included in the this research.Item ANALISIS FASILITAS WISATAWAN DI TAMAN NASIONAL BUKIT TIGAPULUH KABUPATEN INDRAGIRI HULU(2013-08-26) Pratiwi, AricaThe purpose of this research is to know the tourism facilities in Bukit Tiga Puluh National Park, Indragiri Hulu. This research has some objectives. They are ( 1 ) To know every kind of the facilities in Bukit Tiga Puluh National Park. ( 2 ) To know the constraints in tourism facilities management in Bukit Tiga Puluh National Park. There are 95 people as the sample of this research. This research use descriptive method to get the data of the research. The result of the research shows that the tourism facility in Bukit Tiga Puluh National Park is unfavorable. We also know from the research that there are some constraints in preparing or maintaining the facilities in Bukit Tiga Puluh National Park. They are: ( 1 ) less of care from all sides especially the local government.; (2) the main facilities which are old and unfavorable. If both of the constraint can be solved, Bukit Tiga Puluh National Park can be an interesting tourism center.Item ANALISIS KEPUTUSAN PENGUNJUNG DALAM MEMILIH OBJEK WISATA TAMAN REKREASI ALAM MAYANG SEBAGAI TUJUAN WISATA DI KOTA PEKANBARU(2013-07-20) Febrika, AyuThis research is made to know the Analysis of Visitor decision choosing tourism object ”Taman Rekreasi Alam Mayag as tourism destination in Pekanbaru. the purpose of this research are: (1) To know the factors that influence visitor’s decision in choosing tourism object ” Taman Rekreasi Alam Mayang” a tourism destination Pekanbaru, (2) To know the obstacles that is faced by manager to increase the number of visits in tourism object ” Taman Rekreasi Alam Mayang” Pekanbaru. The limitation of this research are: (1) Internal factor that concist of: consumer resources, motivation, knowledge, attitude, character, life style and demography, (2) External factor that consist of custom, social class and the influence of group or family. The sample that is used in this research is 100 people. this research use descriptive metode to identify the problem. The result of this reseach are: (1) Internal factor, the respondent still hesitate about human resources, motivation, knowledge attitude, character, life style and demography influential in making tourist decision to visit tourism object ”Taman Rekreasi Alam Mayang” Pekanbaru. (2) External factor, the respondent agree about custom, social class and the influence of group or family in taking the decision of tourist to visit tourism object ”Taman Rekreasi Alam Mayang” Pekanbaru whole respondents agree with the analysis of visitors decision in choosng tourism object ”Taman Rekreasi Alam Mayang” as tourism destination in Pekanbaru. The management of tourism object Taman Rekreasi Alam Mayang Pekanbaru has some difficulties to increase the number visits of tourist, they are: (1) The limitation of transportation access an (2) The limitation of tourist attraction that accomodated.Item FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI WISATAWAN BERKUNJUNG KE CANDI MUARA TAKUS KEC. XIII KOTO KAMPAR KABUPATEN KAMPAR(2013-07-17) Hayati, EmiAttraction Candi Muara Takus must not include with accommodation and accessibility which complete and adequate, but tourist which visit to Attraction Candi Muara Takus more increase each year. Proven from data the number of tourist which visit to acttraction this increase. This research aims to know motivation tourist which visit to Attraction Candi Muara Takus Kec. XIII Koto Kampar Regency Kampar, namely Physiological Motivation, Cultural Motivation, Social Motivation atau Interpersonal Motivation, Fantasy Motivation Research methods which be used in this research namely research methods descriptive qualitative. According to Rahkmat (1999:24) Methods Descriptive Qualitative is aims to describe in systematic fact and characteristics population particular and field particular in factual and careful. This research more explain an event, does not explain the relationship, not examined hypothesis and prediction consists of one variable. This research author use technique measurement data with ordinal scale, whereas range used likert scale is scale used to measure a person's attitude about something object attitude. This research identified be four problem, namely Physiological Motivation, Cultural Motivation, Social Motivation atau Interpersonal Motivation, Fantasy Motivation. Thus in this research author can know what motivasion tourist visit to Attraction Candi Muara Takus Kec. XIII Koto Kampar Regency Kampar.Item PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN PAKET WISATA PADA PT. NAIFAH DUTA UTAMA TOUR & TRAVEL(2013-03-13) Lumban Gaol, JosuaThis research based on high demand for sales package sold out by PT. Naifah Duta Utama Tour & Travel company. Besides the price comparison of tour packages between this company offered are not much different from the tour packages offered by other companies. But however PT. Naifah Duta Utama Tour & Travel were able to reach their selling target even better. It is interesting to examine about price and purcashing decision so that Price Influence To Purchasing Decision of Tour Package in PT. Naifah Duta Utama Tour & Travel were pointed to be the title of this research. Price is the only variable in marketing mixes that generate income to company. Price draw value to costumers also. Price can be divide into three indicators, amongs discount, allowance and geographical adjustment that each indicator have it own influence to costumer purchasing decision to buy a product. The influence are different from each indicators to costumer purchasing decision. This research aim to find influence of discount, allowance and geographical adjustment price to costumer purchasing decision to purchase tour package at PT. Naifah Duta Utama Tour & Travel either simultaneously or partially, whether to detect which indicator had most dominant influence toward to purchasing decision. Quantitive research approaching method implemented in this research. 67 samples were used by implementing census sampling technique. Questioner, interview and documentation are the method that researcher used to collect data. Research instrument were tested by validity and realibility testing. Multiple linear regression and classic assumption test were used to analyze data. To test hypothesis uses F test and T test. According to analyze result describe that discount indicator, allowance and geographical adjustment price draw no influence to consumen purchase decision significantly which seen by comparing the number of Fcount < Ttable (2,153<2,740) eather signification value 0,102>0,05. Whereas partially that geographical adjustment price (X3) dominantly affecting to costumer purchasing decision with Tcount value 2,375>2. To another indicators shows that Tcount value are smaller than Ttable thus it can be concluded that discount (X1) and allowance (X2) indicators draw no influence to consumen purchase decision (Y).Item ANALISIS POSITIONING HOTEL SRI INDRAYANI PEKANBARU POSITIONING ANALYSES OF SRI INDRAYANI HOTEL PEKANBARU(2013-02-14) Anggie, SherlyThis study aims to get a good understanding of Positioning in Marketing, especially in Hospitality industry. It is said that Positioning is a way to design an offer and the image of a company so that customers will get a better understanding of the products or the services that it provides. It is also used to make a company and it’s services distinctive from the competitors. This research is conducted to find out the Positioning of Sri Indrayani hotel that the board of management intends to create and to figure out the error point if there is one. Along with the customers’ responds about the Positioning of the hotel. More over to find out the conformity between the customers’ responses and the Positioning that the management intends to achieve. Research method of this study is a single tabulation based on data obtained from the respondents. This research uses the concept (Kotler, 1992), saying that there are at least three steps in conducting Positioning; to recognize strengths in a product; to select the most recognized strength of a product; and to present it effectively to a target market. Based on the previous explanation of the result deliberated, the author concluded that the conformity between the Positioning of the hotel and the customers’ responds only at the rate of 51%. It shows that the management needs to alter it’s strategy in Positioning to get a better responds and selling in the future.Item KUALITAS PELAYANAN PENJUALAN TIKET PADA PT. BONANZA PEKANBARU HOLIDAY TOUR & TRAVEL(2013-01-17) FauziahAbstrak Penelitian ini dilakukan untuk mengetahui kualitas pelayanan yang ada di PT. Bonanza Pekanbaru Holiday Tour & Tavel, serta untuk mengetahui mengapa terjadinya pembatalan reservasi tiket pesawat. Dalam kualitas pelayanan ini terdiri dari lima (5) faktor yang akan dilihat faktor apakah yang paling dominan dalam proses kualitas pembelian tiket atau reservasi tiket di PT. Bonanza Pekanbaru Holiday Tour & Travel. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif, yang bertujuan untuk menggambarkan fakta dengan cara memaparkan suatu keadaan, tidak menjelaskan hubungan,tidak meneliti hipotesis atau membuat prediksi(Rakhmat,1999). Untuk menjawab tujuan dari permasalahan yang diambil oleh penulis dalam melakukan penelitian di PT. Bonanza Pekanbaru Holiday Tour & Travel ini, penulis mengunakan pendekatan analisis kuantitatif. Batasan masalah dalam hal ini penulis hanya membahas tentang Kualitas Pelayanan yang diberikan kepada konsumen yang membeli tiket di PT. Bonanza Pekanbaru Holiday Tour & Travel. Diluar dari aspek ini peneliti tidak membahasnya Identifikasi dari penelitian ini adalah bagaimanakah Kualitas pelayanan penjualan tiket di PT. Bonanza Pekanbaru Holiday Tour & Travel? Dan faktor apakah yang paling dominan menurut konsumen dalam pemberian pelayanan penjualan tiket di PT. Bonanza Pekanbaru Holiday Tour & Travel dengan mengunakan faktor-faktor kualitas pelayanan.Item Pelaksanaan Promosi dalam Meningkatkan Penjualan Tiket di PT. Garuda Indonesia Pekanbaru(2013-01-16) kristian, PrediPromotion is one of the marketing activities of in which of its functions to increase sales, either directly or indirectly. Therefore it is very important for the promotion of the company, in an effort to market and introduce the results of the company's products. In this case, each of these promotional tools has advantages and disadvantages, and in order to cope with these things, it is made from a combination of the five ways. The fact that the five ways are corresponding from each other. One of the ways to attract customers for PT. Garuda Indonesia Pekanbaru is by using promotion, because promotion is the most effective way to influence consumer’s interests. The role of promotion for the PT. Garuda Indonesia Pekanbaru can be regarded as the strength of the cutting edge of marketing. This study aims to determine the implementation of the promotion that has been un-dertaken by PT. Garuda Indonesia Pekanbaru in order to increase sales, to determine the respondent responses by using promotion exercises at PT. Garuda Indonesia Pekanbaru, to know what obstacles that has already faced during the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru. Campaign aims to spread information, influence or persuade and remind the target market of the company and its products to be willing to accept, purchase, and loyal to the products offered by the company concerned. In this study the authors used descriptive analysis techniques, the techniques that describe the real situation, particularly on the aspects studied, and the data obtained are collected, compiled, and described and then analyzed to draw conclusions. The study design by means of descriptive analysis is intended to explain to describe specifically how the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru in order to increase sales through promotion. Based on this research that can be seen under the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru is present-able, it can be seen from the responses to the promotional tools by PT. Garuda Indonesia Pekanbaru.Item PENGARUH KUALITAS PELAYANAN PAKET WISATA TERHADAP KEPUASAN KONSUMEN PADA PT. NAIFAH DUTA UTAMA TOURS & TRAVEL PEKANBARU(2013-01-16) Purnama Sari, MelaThe formulation of the problem in this research is how the influence of service quality seen from Tangibles, Reliability, Responsiveness, Assurance, and Emphaty to the satisfaction of customers in PT. Naifah Duta Utama Tours & Travel Pekanbaru. The hypothesis of this research is service quality has significant influence to the satisfaction of package tour customers PT. Naifah Duta Utama Tours & Travel Pekanbaru, (Zeithaml, 2004). This research is intended to know the influence of service quality (Tangible, Reliability, Responsiveness, Assurance, and Emphaty) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There are 100 samples collected using stratified sampling. collecting is done using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F and T test. The value of determination coefficient (R Square) 59,7%, it means that the independent variable may describe the dependent variable, while the remaining 40,3% is explained by the other independent variables which are not included in the this study modal. Multiple linear regression, we get R square determinant coefficient with the number 0,597 or 59,7%. This determination coefficient is used to find out how big the influence of free indicator to dependent indicator. It means that Tangible, Reliability, Responsiveness, Assurance, and Emphaty variable have big influence to the customers satisfaction of tour package PT. Naifah Duta Utama Tours & Travel Pekanbaru with total number 59,7% and the rest 40,3% is influence by other indicator, which is not mentioned in this research.Item KUALITAS PELAYANAN KARYAWAN BAR & LOUNGE PADA HOTEL PANGERAN PEKANBARU(2013-01-16) Anggara, BayuAbstract Service is an activity or a sequence of events that occur in direct interaction between a person with another person or substitutable by serving machine, and provides satisfactory for the customers/ guests. Sulistiyono (2006) says that the elements that shape up service quality is a combination of human qualities that are mirrored by the attitude or self behavior during interacting with the customers. But components and service elements are difficult to be itemized, so in other words, service is related in line with process, where products consumed by customers is sense of experience. This research aims to figure out the of quality service provided by Bar & Lounge employee towards Hotel Pangeran guest satisfactory. Along with the guest response or impression about the excellent service that has been provided. More over to find out how big is the perceived satisfaction from Bar & Lounge Hotel Pangeran Pekanbaru service. Research methods in this study is a descriptive analysis based on data obtained from the respondents. This research uses the concept (Zeithaml, 2004), saying to facilitate the assessment and measurement of quality service, therefore developed a quality service measuring tool called SERVQUAL (Service Quality). SERVQUAL is a multi scale items which can be used to measure customer perception of the quality service which includes: Tangibles, Reliability, Responsiveness, Assurance and Emphaty. Based from the previous explanation of the research result deliberated, the author conclusions concerning Bar & Lounge Pangeran Hotel Pekanbaru service quality was average satisfactory. It is noticed from the acquisition of each of the guest satisfaction assessment authors describe in the question form of research which has been distributed to respondents at Bar & Lounge Hotel Pangeran Pekanbaru.Item PELAKSANAAN PROMOSI PAKET WISATA PADA PT. KIAN JAYA(2013-01-16) Marlina, LoliThe aim of this research is to find out respondents’ response to application of tour package by GemilangWisata Tours & Travel, using promotion mix which is consist of personal selling, word of mouth and sales promotion. This research used Lupiyoadi and Hamdani (2006:74) theory. This theory devide promotion mix into 6 category: advertising, personal selling, sales promotion, public relation, word of mouth and direct mail. This research used descriptive method. According to Kriyantono (2006:59), descriptive is used to describing population. Type fokus of this research is current attitude (what exist at the moment) and consist of one variable. This research used Ordinal Scale to count data, Likert Scale to find out the range or to measure individu’s attitude of any attitude’s object. This research is identified into three main kategories. They are respondents’ response of personal selling, sales promotion, and word of mouth which is done by GemilangWisata Tours & Travel. Writer used questioner to find out the answer. Result of this research is that application of tour package promotion is good in personal selling and word of mouth. Meanwhile, for sales promotion, respondents were not really sure. This result is summarized from recapitulation and questioner’s answer. Writer suggest company to be more creative in doing sales promotion, in deciding option and coupon number/voucher given to the respondents. Writer also suggest to give bigger discount to customer. Keywords: promotion, tour package, respondents’response to promotion mix (personal selling, sales promotion and word of mouth)Item MANAJEMEN PELAKSANAAN PROGRAM USAHA EKONOMI KELURAHAN SIMPAN PINJAM (UEK-SP) KELURAHAN MAHARATU KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU(2013-01-16) MALASARI, PUTRIAbstract: village empowerment program (PPD) as the Sub-Economic Business Savings and Loans (UEK-SP) which aims to reduce poverty and is expected to empower the community, and provide support for the creation of an environment conducive to realize the community's role in development, particularly in their own welfare. To achieve the goal of good management is needed in order to provide a conducive environment to realize the role of society in development. Economic Business Programs Village Savings and Loans (UEK-SP) Maharatu Sub Sub Marpoyan Peace Pekanbaru has good management just is not maximized it is derived from the presence of arrears of beneficiaries.Item PENGEMBANGAN FASILITAS TAMAN WISATA KEBUN BINATANG KASANG KULIM ( KUBANG JAYA ) KECAMATAN SIAK HULU KABUPATEN KAMPAR(2013-01-16) Irda, NurAbstract The purpose of this research is to find out visitor’s responses about development of Kasang Kulim Zoo. Zoo is an area where we can find some varios of flora and fauna, to be showed to public as a recreation. Zoo is a kind of a healty recreation, and can function as a media of edukation and development of people’s habit in keeping the balance of nature. Development is a crucial thing for a recreation area. Kasang Kulim Zoo’s management set it to be a place for animals and visitor place for some activities. Knowed that the study done on the development of the Zoo facilities kasang kulim unfavorable judgments, particularly at major facilities such as stables that still looks disty, the animals are in cages uncomportable and so does the facilty supporters and support, then knowed that this research has constraint arising from variety of things, such as waste producers visitors, being nice huhng wrong and direct interference. This research used qualitative descriptive, which describe the whole concept by describing event. The concept of this research used (Pearce 2001) about Zoo development. Likert scale is used to ease the classification of the responses. Analysis technique is done by quantitative. The response for this research is less positive or not really clear. The existing development are : main facility development, the supporting facility. The management need to develop more in some area, to satisfyItem Pelaksanaan Promosi Museum Daerah Sang Nila Utama di Unit Pelaksanaan Teknis Daerah Dinas Kebudayaan dan Pariwisata Provinsi Riau(2013-01-08) Romasta, EviPromotional activities are not only used on the a private company that is for profit, but also in various fields or a non profit agency, one field permuseuman. Through these promotional activities, museums can communicate, publish and promote the Museum so that pekanbaru people can know about information Museum Daerah Sang Nila Utama This study aims to determine the implementation of the promotion Museum daerah Sang Nila Utama in units of the Regional Technical Executive Department of Culture and Tourism of the Province of Riau and constraints that occur in the implementation of the promotion Museum daerah Sang Nila Utama. The research method in this study is a qualitative description method which describes the overall concept is the translation of events, research data obtained from primary and secondary sources, this study data collection from observations, interviews, documentation and dissemination of questionnaires to visitors. This research technique using Likert scale that is designed to allow the respondent to answer a variety of levels on each object to be measured and the data analysis of this research is a qualitative description. In this study, the implementation of the Promotion of Museum Daerah Sang Nila Utama quite well, where it is known that the manager has implemented several promotions to its full potential either through advertising, public relations and sales promotion, but it has not been able to attract visitors due to the persistence of the various problems that occur in carrying out promotional activities of museums, such as the limited funds owned facilities and infrastructure managers are less supportive