Business Administration

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Browsing Business Administration by Subject "Business Location"

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    PENGARUH LOKASI USAHA TERHADAP VOLUME PENJUALAN (Studi Pada Bisnis Restoran Kelas Kecil di Lingkungan Kampus Universitas Riau Pekanbaru)
    (2013-08-27) Hidayat, Relon Taufik
    The accuracy of the location choise is one of the factors considered by an entrepreneur priority to opening the business. Because its impact to business sales volume. as well as small class restaurants around campus of University Riau Pekanbaru. In this research there are business location as independent variable (with 5 subvariable: access, visibility, parking area, environment and competition) and sales volume as dependent variable. Sample as 46 respondents using survey methods and data analysis used in this study iws a simple regression model. After the correlation test and the coefficient of determination test, the results showed that the business location variables (consist of subvariabel access, visibility, parking, environment and competitio)n has positive and significant impact to sales volume of business.