Communication Science

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Browsing Communication Science by Subject "Behavior"

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    HUBUNGAN PROGRAM JEJAK PETUALANG DI TRANS 7 DENGAN PERILAKU MAHASISWA PECINTA ALAM DAN LINGKUNGAN HIDUP (MAPALINDUP) UNIVERSITAS RIAU
    (2013-01-07) Rahajeng, Yunita Dwi
    This experiment is meant to discover the relation of the program Jejak Petualang in Trans 7 with the audience's responses, which in this case is the university ecologists and the living environment in University of Riau. This experiment uses a quantitative method which uses observation, questionnaire, interview and documentation to collect the data. To find out whether the variable X and Y to have any significant relation, the writer uses statistic correlation analysis product moment. The X variable is the Jejak Petualang program in Trans 7 while the variable Y is Mapalindup University of Riau. The population in this experiment is 70 people. The technique that is used to gather the samples is a census method which is a method that takes the whole population as a respondent.(Kriyantono, 2008: 159). The result of this shows (1) The relation between Jejak Petualang in Trans 7 with Mapalindup University of Riau on the category of "strong and high" this is based on the data analysis that uses the correlation product moment with r count as 0,653 and r table 0,235 which results from N= 70 and α= 0.05. Which mean that H0 is rejected while H1 is accepted because there's a significant relation between Jejak Petualang in Trans 7 with Mapalindup University of Riau. (2) The understanding of Mapalindup UR in watching Jejak Petualang in Trans 7 is: to increase the knowledge and education about the states and the nature's richness in Indonesia, the episodes are interesting, the presenter guided the show sublimely, also the respondent of the environment
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    PENGARUH IKLAN OBAT CACING CACA DAN CICI SALAH RUMAH TERHADAP PRILAKU MASYARKAT
    (2013-05-06) Triadi
    Commercial is a form of communication through mass media funded by the sponsor to influence and persuade their audience. Messages contained in the advertisement is believed to affect public attitudes. Purpose of this study was to determine the effect of worms of 'caca and cici wrong house' behavior in the community. This study uses quantitative research methods with explanatory survey method. The research location is the Village Banjar district XII White Land Rokan Hilir. Researchers took samples of 99 people with the sampling technique is random sampling. Trial questionnaire data processing performed using Statistical Program Product and Service Solutions (SPSS) Windows version 20. These results indicate that the effect of commercial of worms of cici and caca wrong house to the village of Banjar XII public attitudes based on a simple linear regression analysis regression coefficient values obtained in this study is Y = 1.451 + 0.067 X and 0.008 significance level lower than α = 0, 05 which means that there is an influence of commercial on public attitudes of 7.1% that the influence of commercial of worms of cici and caca wrong house to the behavior of the people included in the weak category. Thus, Ha has been accepted and Ho has been rejected.