Communication Science

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PENGGUNAAN MEDIA SOSIAL PADA KOMUNIKASI PEMASARAN L’CHEESE FACTORY DI PEKANBARU
(2013-08-29) INDRIANI, RATIH
This research was conducted to determine how the use of social media in marketing communications L'Cheese Factory in Pekanbaru and the impact of the use of social media. This research uses descriptive qualitative method using a model of interactive data analysis Miles and Huberman. The data obtained is then processed for reduction, served to produce a general conclusion. The result show that implementation of the use of social media was enough so that the maximum impact on a significant increase in sales as well as other positive effects. But besides that be a negative impact, among others, information is limited to those who are not users of social media as well as the actors who imitate and reproduce L'Cheese Factory products (plagiarism) for his own benefit.