PENGARUH RESPON KONSUMEN TERHADAP PRODUK PERUMAHAN (STUDI ANALISIS STRATEGI PENJUALAN PRODUK PT. BINA FABELIA PEKANBARU)

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dc.contributor.authorHaryanto
dc.date.accessioned2014-05-05T08:58:06Z
dc.date.available2014-05-05T08:58:06Z
dc.date.issued2014-05-05
dc.description.abstractA company should always survive in order to continue to compete with similar companies that are equally engaged in the business of housing. Quote PT. Bina Fabelia accompanied by a variety of sales strategies are applied, it is used by consumers as a tool for making product purchasing decisions. Since the number of companies engaged in the field of housing, then the company must be careful in understanding consumer response, not to hear a variety of complaints that could hurt the company. The population was 100 people, techniques for sample collection, the writer uses purposive sampling technique is to determine the sample mean with a fairly strong consideration. Data were collected and measured using a simple regression analysis. The results with simple regression testing and obtained there the most dominant influence of factors of consumer response to the product housing.en_US
dc.description.sponsorshipDrs. Endang Sutrisna M.Sien_US
dc.identifier.otherMUCHTAR RAHMAT
dc.identifier.urihttp://repository.unri.ac.id/xmlui/handle/123456789/6157
dc.language.isootheren_US
dc.subjectConsumer Response,en_US
dc.subjectHousing Products,en_US
dc.subjectPT Bina Fabeliaen_US
dc.titlePENGARUH RESPON KONSUMEN TERHADAP PRODUK PERUMAHAN (STUDI ANALISIS STRATEGI PENJUALAN PRODUK PT. BINA FABELIA PEKANBARU)en_US
dc.typestudent Paper Post Degreeen_US

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