PENGARUH RESPON KONSUMEN TERHADAP PRODUK PERUMAHAN (STUDI ANALISIS STRATEGI PENJUALAN PRODUK PT. BINA FABELIA PEKANBARU)
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Date
2014-05-05
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Abstract
A company should always survive in order to continue to compete with similar
companies that are equally engaged in the business of housing. Quote PT. Bina Fabelia
accompanied by a variety of sales strategies are applied, it is used by consumers as a tool for
making product purchasing decisions. Since the number of companies engaged in the field of
housing, then the company must be careful in understanding consumer response, not to hear
a variety of complaints that could hurt the company.
The population was 100 people, techniques for sample collection, the writer uses
purposive sampling technique is to determine the sample mean with a fairly strong
consideration. Data were collected and measured using a simple regression analysis. The
results with simple regression testing and obtained there the most dominant influence of
factors of consumer response to the product housing.
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Keywords
Consumer Response,, Housing Products,, PT Bina Fabelia