ANALISIS IMPLEMENTASI BAURAN PEMASARAN JASA AKOMODASI PADA HOTEL NEW HOLIE PEKANBARU
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Date
2013-08-27
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Abstract
The growth of hotels business in Indonesia which sparked increasing tight
competition, through the implementation of marketing mix is expected to be a
force to contend with similar hotels. This study aims to determine the
implementation of the marketing mix accommodation services performed by New
Holie Hotel Pekanbaru. The study involved 99 respondents. Data were collected
using questionnaires and interviews. The results prove that the implementation of
the marketing mix hotel accommodation in New Holie Pekanbaru has done well.
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Keywords
Marketing Mix Service, Business Competition, HOTEL NEW HOLIE