Business Administration

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Browsing Business Administration by Subject "consumer interest"

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    ANALISIS MINAT KONSUMEN MENABUNG DI BISNIS PERBANKAN (KASUS PERKEMBANGAN NASABAH PT. BANK BRI UNIT KOTA BERTUAH PEKANBARU)
    (2013-08-27) Khairunnas
    The purpose of this research is to know the factors that affect the consumer interest to save in PT. BRI Unit Of Bertuah City Pekanbaru. This research analyzes the data by using a quantitative descriptive analysis. Based on the results of the research note that the interest of consumers to save in PT. BRI Unit Of Bertuah City Pekanbaru influenced by location, price, amenities and service as a whole can be said to have been good. This is reflected in the indicator of the location, the location of PT. BRI Unit Of Bertuah City Pekanbaru is strategic location, good transport access to the location of the bank, ease to reach the location of the bank and the bank's location close to the crowd. Price indicators, namely ease of opening a new savings account Simpedes, where early new account opening balance only IDR 100.000,-. Indicators of facilities, the facilities are always functioning properly as well as the ease of using the other facilities available at the PT. BRI Unit Of Bertuah City Pekanbaru. Service indicators, namely clarity of information service and bank employees who provide friendly and courteous service.
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    PENGARUH KEBIJAKAN PENETAPAN TARIF KAMAR HOTEL TERHADAP MINAT KONSUMEN (Kasus Evaluasi Tingkat Hunian Kamar Hotel Mona Plaza)
    (2013-06-04) Demetrius
    This study aimed to determine the effect of pricing policies hotel room rates on consumer interest in the case of Mona Plaza Hotel room occupancy evaluation. Tariff policy as an independent variable (X) and consumer interest as the dependent variable (Y), and this study took a number of respondents were 100 respondents. Data obtained through the questionnaire and then further processed to be tested through statistical analysis such as a simple regression analysis, t test, and correlation analysis and determination with the help of using the SPSS application. The results showed that the results of hypothesis testing t test, t (6,100)> t table (1.984). Tariff policy means a significant effect on consumer interest. The amount of influence rate setting policies hotel room rates on consumer interest in the case-level evluation Mona Plaza Hotel room occupancy is at 27.5% and the rest are not included in this research model.