Business Administration

Permanent URI for this collection

https://repository.unri.ac.id/handle/123456789/102

Browse

Browsing Business Administration by Subject "Business Competition"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    ANALISIS IMPLEMENTASI BAURAN PEMASARAN JASA AKOMODASI PADA HOTEL NEW HOLIE PEKANBARU
    (2013-08-27) Saputra, Rio
    The growth of hotels business in Indonesia which sparked increasing tight competition, through the implementation of marketing mix is expected to be a force to contend with similar hotels. This study aims to determine the implementation of the marketing mix accommodation services performed by New Holie Hotel Pekanbaru. The study involved 99 respondents. Data were collected using questionnaires and interviews. The results prove that the implementation of the marketing mix hotel accommodation in New Holie Pekanbaru has done well.