SWL-Social Science and Politics

Permanent URI for this collection

Now showing 1 - 1 of 1

The Role Of Communication In Corporate Social Responsibility
(wahyu sari yeni, 2018-08-23) Rasyid, Anuar; Saleh, Amiruddin; Cangara, Hafied; Priatna, Budi Wahyu
Some research on communication of corporate social responsibility (CSR) has been done, but it did not study CSR comprehensively. The aims of this research are to analyze the role of communication in today's CSR and the role of communication in the CSR comprehensively. This research is using text study / library / literature. The result of the study shows that the study of communication on CSR has not been analyzed from various elements or components of communication comprehensively. Comprehensive communication includes a communicator, message, channel, receiver, effect, feedback and environment. The communication of CSR in a company comprehensively will result community empowerment. Then the company will get positive image