Strategi Pemasaran Agroindustri Rengginang Ubi Jemaja Indah Di Kelurahan Rejosari Kecamatan Tenayan Raya Pekanbaru
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Date
2017-06-08
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Abstract
This research aim to know internal factor and ek-temal at marketing and formulate strategy marketing of
cassava agro rengginang Jemaja Indah in the Village Beautiful Rejosari Tenayan Raya Pekanbam City
District. Research of case study method used at cassava agro rengginang Jemaja Indah. Data Primary collected
from interview to kuisioner entrepreneur of cassava agro rengginang Jemaja Indah while data of sekunder
obtained from related institution and literature. Result of research obtained internal factor marketing cassava
agro rengginang Jemaja Indah available especial raw material enough, owning legality, price sell product
reached, factor of eksternal marketing cover request of market which high enough, existence of attention of
Disperindag, to the number of competitor of same product. Strategy marketing • Cassava of rengginang
agroindustri in Jemaja Indah is (1) Improving amount result of production to fulfill request of market, (2)
Developping processing technology to cassava of rengginang, (3) Exploiting promotion media to extend market
segmentation.
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Keywords
Marketing Strategies, product, SWOT