PENGARUH MOTIVASI, PERSEPSI KUALITAS DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KECANTIKAN WARDAH DI MAL SKA PEKANBARU
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Date
2013-06-03
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Abstract
This research aimed to analyze the influence of motivation, perceived quality and consumer attitudes towards purchasing decision. Research done on consumer beauty cosmetics Wardah at the Mall SKA Pekanbaru.
This research used purposive sampling technique in making the sample by the number of the 120 samples. Methods of analysis used in this study was descriptive quantitative method and multiple linear regression analysis with SPSS version 17,0.
This research shows that: (a) Motivation has a positive influence on purchasing decisions, (b) Perceived quality has a positive influence on purchasing decisions, (c) Consumer attitudes have a positive influence on purchasing decisions and (d) Together the motivation, perceived quality and consumer attitudes have positive influence on purchasing decisions.
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Motivation, perceived quality, consumer attitudes, purchasing decisions