PENGARUH PEMBERIAN INSENTIF TERHADAP SEMANGAT KERJA KARYAWAN (KASUS BAGIAN PEMASARAN CV. JADI CEMERLANG JAYA PEKANBARU)
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Date
2013-08-28
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Abstract
In this research problem is the low employee morale demonstrated by
not achieving sales targets motorcycle Yamaha brand in CV. Jadi Cemerlang
Jaya Pekanbaru as well as high rates of employee turnover is part of marketing.
Her little incentive and the incentive systems granted by the company to its
employees as well as its concern for employees part of the marketing. The
objective of this research is to determine the granting of incentives and employee
morale as well as influence the granting of incentives to employee morale in the
marketing section CV. Jadi Cemerlang Jaya Pekanbaru. This study analyzes the
data by using a quantitative descriptive analysis and to answer the hypotheses
have been proposed is carried out using statistical analysis of simple linear
regression. The research concluded that the granting of incentives and employee
morale as a whole are equally rated pretty well. Based on the results of data
analysis through statistical analysis, it can be noted that the independent variable
(incentive) to have a strong relationship to the dependent variable (morale). The
independent variable (incentive) gives a positive and significant influence on the
dependent variable (morale), so when the incentive is increased it will cause an
increase of employee morale.
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Keywords
incentives,, employee morale,, cv. jadi cemerlang jaya pekanbaru