ANALISIS PERMINTAAN PRODUK LAMPU PIJAR PHILIPS DI KOTA PEKANBARU

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dc.contributor.authorSetiawan, Anugrah
dc.date.accessioned2013-04-30T04:03:00Z
dc.date.available2013-04-30T04:03:00Z
dc.date.issued2013-04-30
dc.description.abstractThis study aims to analyze the demand generated by several variables that consumer tastes associated with the brand, packaging and labeling, quality, expectations of the public, display, and prices of goods and the prices of other goods. This study uses the likers then selected 100 samples, the method used analist This qualitative descriptive and analysis method. From the results of testing that has been done, using all the independent variables have a significant effect terhadapa quality with a score of 2010, a component of consumer tastes affect demand, while the price with a score of 696 and the price of other items with a score of 1404 also affected, is affecting the display of the variable with the score 664 of variable consumer preferences towards product incandescent bulbs, it can be concluded that all variables have categories mampengaruhi almost entirely after the views of the highest score by a line continuum can be concluded that most affect the demand for incandescent lamps Philips brand is quality and product label incandescent Philips.en_US
dc.description.sponsorshipAzwar Harahap, Deny Setiawanen_US
dc.identifier.urihttp://repository.unri.ac.id:80/handle/123456789/3106
dc.language.isootheren_US
dc.subjectBrandsen_US
dc.subjectPackagingen_US
dc.subjectlabelingen_US
dc.subjectqualityen_US
dc.subjectexpectations of the futureen_US
dc.subjectdisplayen_US
dc.subjectpriceen_US
dc.subjectprice itselfen_US
dc.titleANALISIS PERMINTAAN PRODUK LAMPU PIJAR PHILIPS DI KOTA PEKANBARUen_US

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