PENGARUH BAURAN PEMASARAN TERHADAP MINAT KONSUMEN UNTUK BERBELANJA PADA GIANT HYPERMARKET PANAM PEKANBARU

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dc.contributor.authorINDRA, DONI
dc.date.accessioned2013-06-25T04:15:58Z
dc.date.available2013-06-25T04:15:58Z
dc.date.issued2013-06-25
dc.description.abstractThis study aims to determine how the variables influence the marketing mix (product, price, location, promotion, service, and atmosphere) simultaneously and partially on buying interest consumers to shop at Giant Hypermarket Panam Pekanbaru. As for the population in this study is Giant Hypermarket Customer Panam Pekanbaru, with a sampling of 100 people by using Slovin formula. Search procedures performed by accidential sampling respondents. The research data is the primary data, the questionnaire as a research instrument, analysis of the data used is descriptive analysis, as it also uses the quantitative analysis using multiple linear regression with SPSS version 20 From the results of the testing that has been done, simultaneous regression test (F-test) showed the product, price, location, promotion, service, and atmosphere simultaneously significantly influence consumers to buy. Partial Test results (t test) showed that the variable price and service and significant positive effect on consumer buying interest, as well as the variable product, location, promotion, atmosphere and insignificant positive effect on consumer buying interest.en_US
dc.description.sponsorshipLie Othmanen_US
dc.identifier.otherMuchtar Rahmat
dc.identifier.urihttp://repository.unri.ac.id:80/handle/123456789/3803
dc.language.isootheren_US
dc.subjectMarketing Mixen_US
dc.subjectProducten_US
dc.subjectconsumer buying interesten_US
dc.titlePENGARUH BAURAN PEMASARAN TERHADAP MINAT KONSUMEN UNTUK BERBELANJA PADA GIANT HYPERMARKET PANAM PEKANBARUen_US
dc.typestudent Paper Post Degreeen_US

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