ANALISIS SENTIMEN ULASAN PENGGUNA APLIKASI GRAB MENGGUNAKAN METODE MAXIMUM ENTROPY
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Date
2023-10
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Publisher
Elfitra
Abstract
User satisfaction with Grab's services can be reviewed through reviews on the
Google Play Store site in the form of ratings and comments. Reviews on the
Google Play Store site can be used as a reference for Grab companies to better
understand user needs. The purpose of this study is to find out an overview of the
classification of positive sentiment and negative sentiment from the Grab
application based on reviews from the Google Play Store site using the sentiment
analysis method with the maximum entropy approach method. Maximum Entropy
aims to obtain the best probability value that is close to reality and able to provide
maximum value. Classification using the maximum entropy algorithm resulted in
an accuracy of 77.53% and a sensitivity value of 84.74% on the Grab application.
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Keywords
Grab, Google Play Store, Maximum Entropy
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