ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KREDIT ELEKTRONIK (STUDI KASUS PT. ADIRA QUANTUM MULTIFINANCE CABANG PEKANBARU)
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Date
2012-11-30
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Abstract
This research has been done in Pekanbaru at Adira Quantum Multifinance
branch Pekanbaru which goal is to know what factor influence the level of electronic
credit request through PT. Adira Quantum Mulifinance Branch Pekanbaru.
Methodology that be apphed in this research was descriptive research and
used the primary data directly from the debtor respondents of electronik credit from
PT. Adira Quantum Multifinance branch Pekanbaru, Statistik Center Corporation of
Riau Province. The debtor population from electronic credit through PT. Adira
Quantum Multifinance branch Pekanbaru has 2314 debtor based on debtor quantity
on July 2011 and the sample about 100 respondents by using Slovin theory.
Base on the result of the research to 100 respondents shows that income,
prime, lending rate, credit offer procedure and payment location influence offering
level of consumen and electronik credit through PT. Adira Quantum Multifinance
branch Pekanbaru
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Keywords
offering level, electronic credit