Pelatihan Strategi Promosi Ekowisata Mangrove Di Desa Mengkapan Kabupaten Siakprovinsi Riau

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dc.contributor.authorSidiq, Siti Sofro
dc.contributor.authorSulistyani, Andri
dc.contributor.authorMusadad, Musadad
dc.date.accessioned2019-03-21T03:51:40Z
dc.date.available2019-03-21T03:51:40Z
dc.date.issued2019-03-21
dc.description.abstractCoastal area has various potencies and natural resources, so that it should be optimized to fulfill the needs of local community and improve their welfare.One form of its use is as an ecotourism area. Ecotourism is a product of tourism that combines the responsible travel and adventure. Riau Province has many mangrove ecotourism. One of them is located at Mengkapan Village, Siak District. This mangrove area could be optimized as an ecotourism spot. However, the weakness of local people and its management in promoting this areamade it less known by the potential tourist market. Thus, this research tends to formulate a comprehensive promotion programforMengkapan Mangrove Ecotourism. It focused on personal selling training program done in groups by local community as tourism service providerin order to gain market segmentations.This program includes some activities, such asconducting training to make sales support and tour packages. At last, this program seeks to explore community initiative in gaining their welfare according to their local wisdom.en_US
dc.description.sponsorshipProsiding Seminar Penelitian dan Pengabdian FISIP Universitas Riauen_US
dc.identifier.isbn978-602-14576-2-7
dc.identifier.otherwahyu sari yeni
dc.identifier.urihttp://repository.unri.ac.id/handle/123456789/9645
dc.language.isoenen_US
dc.publisherwahyu sari yenien_US
dc.subjectpeople empowermenten_US
dc.subjectpromotionen_US
dc.subjectecotourismen_US
dc.subjectmangroveen_US
dc.titlePelatihan Strategi Promosi Ekowisata Mangrove Di Desa Mengkapan Kabupaten Siakprovinsi Riauen_US
dc.typeArticleen_US

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