ANALYSIS OF ACER NOTEBOOK DEMAND
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Date
2013-05-06
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Abstract
This research had done in Faculty of Economic University of Riau at December
in 2012 until March 2013. The aimed of this research is to known some factors which
influenced Acer notebook demand in Faculty of Economic University of Riau students
environment.
The data used in this research is primary data and secondary data with analysis
of data method had done by descriptive quantitative analysis. The population in this
research is all of students in Faculty of Economic University of Riau whice used Acer
notebook, and the sample number of 98 students from the population with used Slovin
formula.
From the result of this research know that the factors which influenced Acer
notebook demand in Faculty of Economic University of Riau students environment is it’s
price, specification and brand loyality which intensed of demand especially acer
notebook information technology. Hopefully to PT. Acer must be hard in pay attention
and used the principal factors above in order to the consuments get satisfy be possessed
the quality notebook with achieved relative price and have brand image in consuments
circle.
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Keywords
Demand, Acer notebook, Prices, Specification, Brand loyality