Towards Elderly Friendly Medical Labels: The Use Of Conjoint Technique From Marketing To Nursing

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dc.contributor.authorRuanto, Lorna
dc.contributor.authorCauilan, Vincent Jaspher
dc.contributor.authorAguirre, Kevin John
dc.contributor.authorBarbero, Lester
dc.contributor.authorJesus, Mary Joyce De
dc.contributor.authorMaderazo, IrhysClaydde
dc.contributor.authorTobianosa, Maria Miel
dc.contributor.authorDiño, Michael Joseph
dc.contributor.authorDiino, Michael Joseph
dc.contributor.authorRivero, Jenica Ana A
dc.contributor.authorVasquez, Francis A
dc.contributor.authorMaroma, Potenciana A
dc.date.accessioned2015-06-20T04:12:55Z
dc.date.available2015-06-20T04:12:55Z
dc.date.issued2015-06-20
dc.description.abstractThis study aspired to capture the preferable medicine labels from the lens sixty (60) purposively selected insulin-dependent Filipino seniors from an urban community in the Philippines using Conjoint technique through an innovative Prototype Object Sorting (POS). This made use of the interesting attributes from a wealth of scientific literature in drug marketing, namely: (1) color, (2) font style, (3) font size and (4) language. Results showed that color (37.40) is the most important factor in the seniors’ preference of medical labels, followed by font style (32.63) and font size (20.13). Accordingly, the respondents’ consider language translation as their least preferred (9.83) factor. It can be deduced from the study results that researchers in both healthcare and marketing shall consider age-related preferences in medical packaging which may further result to increased utilization and better understanding of personal medication practices among patients.en_US
dc.description.sponsorshipEka Febriyanti, Am.AK, SKM (coordinator) Zelfi Ardi, SE Herlina, M.Kep., Sp.Kep.Kom Ns. Safri, M.Kep., Sp.Kep.M.B. Riau International Nursing Conference 2014 Program Studi Ilmu Keperwatan Universitas Riauen_US
dc.identifier.issn2406-9175
dc.identifier.otherwahyu sari yeni
dc.identifier.urihttp://repository.unri.ac.id/xmlui/handle/123456789/7125
dc.language.isoenen_US
dc.subjectCard-baseden_US
dc.subjectConjoint Analysisen_US
dc.subjectElderlyen_US
dc.subjectMedical Labelsen_US
dc.subjectMedicineen_US
dc.subjectPrototype Objecten_US
dc.titleTowards Elderly Friendly Medical Labels: The Use Of Conjoint Technique From Marketing To Nursingen_US
dc.typeUR-Proceedingsen_US

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