Studi Perbandingan Faktor Pengambilan Keputusan Pembelian Sabun Mandi Kategori Sabun Kecantikan dan Sabun Kesehatan yang Dipengaruhi Oleh Faktor Sosial, Pribadi, dan Psikologis di Pekanbaru

dc.contributor.author	Andriansyah
dc.date.accessioned	2012-12-08T03:26:22Z
dc.date.available	2012-12-08T03:26:22Z
dc.date.issued	2012-12-07
dc.description.abstract	This research aimed to analyze different in consumer decision factor in buying soap and soap beauty soap category health is influenced by social factors, Personal and Psychological. This research used purposive sampling technique then selected 100 people sampled. Analysis method used in this research is descriptive method kuantitative, analysis of different test (Test of Two Different Samples Not Associated with SPSS version 17.0). From the results of testing that has been done, test the Independent Samples T test showed that there are significant differences in the consumer's decision to buy soap and soap beauty soap category of health are influenced by social, personal, and psychology. Of the three variables that had a significant difference is the social factor. It can be seen from t count 9.666> 1.984 and P value 0.000 <0.05.	en_US
dc.description.sponsorship	Restuti,Sri;Marhadi	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/972
dc.language.iso	other	en_US
dc.subject	Social	en_US
dc.subject	personal	en_US
dc.subject	psychological	en_US
dc.subject	purchasing decisions	en_US
dc.title	Studi Perbandingan Faktor Pengambilan Keputusan Pembelian Sabun Mandi Kategori Sabun Kecantikan dan Sabun Kesehatan yang Dipengaruhi Oleh Faktor Sosial, Pribadi, dan Psikologis di Pekanbaru	en_US
dc.type	Article	en_US

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