EFFECT OF PRODUCT AND PRICE OF INTEREST TO BUY A CAR HONDA FREED IN PEKANBARU

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dc.contributor.authorANEMA, FITRIA
dc.date.accessioned2013-02-22T07:15:51Z
dc.date.available2013-02-22T07:15:51Z
dc.date.issued2013-02-22
dc.description.abstractThe study was conducted at the Soekarno Hatta Honda in order to analyze the impact of products and prices for consumers to buy a car buy Honda Freed in Pekanbaru. The study population is a potential customer who visited the Honda Freed in dealer Honda Soekarno Hatta. Total sample of 96 people were selected by purposive sampling technique. Data analysis method used is multiple regression analysis. The results showed that simultaneous product and pricing variables significantly influence buying interest. In associations, the product has positive and significant impact on buying interest. While the price factor significantly and negatively related to the buying interest. Factors products are becoming the most dominant factor influencing consumer interest in buying Honda Freed in Pekanbaru. Recommendation that can be given is a complete feature Honda Freed with a manual transmission, airbags and parking censor. From the aspects of the recommended price for the company to give discounts and free gifts are more attractive to consumers. Discounts and cash back should be converted into free accessories, while the immediate reward should be in the form of electronic products such as mobile phones or laptopsen_US
dc.description.sponsorshipSamsir,Aida Nursantien_US
dc.identifier.urihttp://repository.unri.ac.id:80/handle/123456789/2270
dc.language.isootheren_US
dc.subjectOccupationalen_US
dc.subjectEnvironmental Safetyen_US
dc.subjectHealth at Worken_US
dc.titleEFFECT OF PRODUCT AND PRICE OF INTEREST TO BUY A CAR HONDA FREED IN PEKANBARUen_US

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