PERCEIVED QUALITY OF COCONUT SUGAR BY PRODUCERS, TRADERS AND DOWNSTREAM INDUSTRIES IN INDRAGIRI HILIR DISTRICT,RIAU PROVINCE,INDONESIA

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dc.contributor.authorKusumawaty, Yeni
dc.contributor.authorMaharani, Evy
dc.contributor.authorEdwina, Susy
dc.date.accessioned2014-02-24T02:20:15Z
dc.date.available2014-02-24T02:20:15Z
dc.date.issued2014-02-24
dc.description.abstractCoconut sugar (gula kelapa) production is a common economic activiry of coconut farmers in the Indragiri Hilir District. It is concentrated in the Tempuling sub-district.The producers have low bargaining positions compared to that of the traders or wholesalers. Producers'lack of knowledge about end-consumers' perceptions of good quality coconut sugar makes the situation worse. The study was aimed at identifying the perceived quality by the producers, traders and buyers of coconut sugar. Aspects of quality assessed were colour, texture, aroma, flavour, hygiene, weight, shape, shelf-life and packaging. In general, the producers, traders and industries shared similar quality perceptions of coconut sugar which is similar to the Industrial Standard of Indonesia (SII) . However, there were dffirences in colour preferences. The maioriQ of producers preferred pale colour coconut sugar while the majority of the traders and industries preferred reddish brown coconut sugar. These findings offer guidelinesfor the producers to reconsider the use ofsodium metabisulphite which has been used to enhance pale-colour coconut sugar.en_US
dc.description.sponsorshipJournal of Agribusiness Marketingen_US
dc.identifier.issn1985-3890
dc.identifier.otherwahyu sari yeni
dc.identifier.urihttps://repository.unri.ac.id/handle/123456789/5676
dc.language.isoenen_US
dc.subjectBrown sugaren_US
dc.subjectcoconut sugaren_US
dc.subjectperceived qualityen_US
dc.subjectconsumer prefercnceen_US
dc.subjectgula kelapaen_US
dc.titlePERCEIVED QUALITY OF COCONUT SUGAR BY PRODUCERS, TRADERS AND DOWNSTREAM INDUSTRIES IN INDRAGIRI HILIR DISTRICT,RIAU PROVINCE,INDONESIAen_US
dc.typeUR-Scientific Work Lectureren_US

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