ANALYSIS OF PROMOTION MIX HOUSE SALES VOLUME IN PUTRA SIAKHULU PERKASA PEKANBARU
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Date
2013-04-03
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Abstract
The research was conducted at PT Putra Perkasa Siakhulu Pekanbaru with the aim of research to determine the effect of promotional activities consist of advertising, sales promotion, personal selling and direct marketing to the volume of home sales in PT. Siakhulu Putra Perkasa Pekanbaru. This research was supported by the relevant theories such as understanding the sales, promotions, promotional effect on penjaulan parts, and other theories, and it also dikemukan hypotheses and operational definitions of the study variables.
This study uses secondary data. Data was collected by the method of observation, research files, and so forth. The data analysis used multiple linear regression method and hypothesis testing performed by the F test, t test and the coefficient of determination (R2).
Based on the results of research and discussion, it can be concluded that the results of the analysis of the policy mix of the campaign carried out by PT. Siakhulu Putra Perkasa demonstrated that increased promotional costs in the promotion mix policies affect housing sales volume increase in PT. Siakhulu Putra Perkasa. Advertaising, promotin sales, personal selling and direct marketing partial and simultaneous significant effect on sales of PT. Siakhulu Putra Perkasa Pekanbaru, it is evident from the results of the t test and F test significant at 5% negligent. Advertaising, promotin sales, personal selling and direct marketing as having contributed to the sale of PT. Siakhulu Putra Perkasa Pekanbaru, it is evident from the coefficient of determination (R2)
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Sales, Advertaising, Sales Promotion, Personal Selling, Direct Marketing