The Con-Triad Response In The Promotion Of Healthcare From A Social Networking Site: The Interactivity Of Promoters And Consumers In Facebook
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Date
2015-06-18
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Abstract
The present study, which is anchored in the interesting but less investigated field of virtual health
promotion, examined the concept of interactivity relative to two (2) intersecting actors and their
corresponding activities at health promotion in a social networking site, namely (1) promoters or wall
posts and (2) consumers or thread comments. This research made use of bibliometric analysis
involving validation through covert non-participative observation of five thousand and twenty-five
(5,025) thread comments from twenty-three (23) health-related SNS pages. Researchers performed
and exhibited a resilient and adaptive procedure to assess the importance of SNS interaction. Results
of the analysis aspired to supplement the previous gaps in the literature by advancing three (3) themes
eidetic of the thread comments and interactions between the SNS site and the virtual participants,
namely: (1) concern, (2) conflict and (3) concept, which was further referred to as the Con Triad
Response in Healthcare Promotion. Impliedly, the study communicates the need to understand SNS
consumers’ motivation for engaging in and adopting new communication technologies and the unseen
potential of SNS in furthering public health awareness and related teaching.
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Keywords
Facebook, health promotion, social media, social networking sites