Strategi Pemasaran Mie (Studi Kasus Pada Agroindustri Mie Musbar Di Kota Pekanbaru)

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dc.contributor.authorPratiwi, Rani
dc.date.accessioned2015-03-07T04:09:29Z
dc.date.available2015-03-07T04:09:29Z
dc.date.issued2015-03-07
dc.description.abstractThis Research aim to identify the internal factor aspect (strength and weakness) and factor external (opportunity and threat) and also compile the correct marketing strategy to development of effort agroindustri Mie of Musbar period to come. This Research use the method of case study and data obtained to be analysed descriptively use the analysis SWOT . Result of research indicate that the effort of agroindustri of Mie Musbar have the quality of well guaranteed product, do not use the durable, effort have been enlisted On duty Industry and commerce and also have the legality from Health Department. Besides, effort of this agroindustri Mie Musbar have the weakness that is its product endurance is which is not old, lack of tidiness and promotion. Existence of competitor and issue formalin and also fluctuation of price of raw material and not made available of oil fliel become the threat to continuity of effort of agroindustri of Mie Musbar. From all the factor, strategy of marketing of Mie Musbar able to be done by improve the capacities produce and also add the outlet marketing, maintaining image product by improving the quality of product and service and also take care of the society trust and also tighten the cooperation with the party of distributor to extend the channel of marketing distribution yielding sale in larger ones volumeen_US
dc.description.sponsorshipDibiayai oleh Higher Education Institution Implementation (HEI-IU) Indonesia - Managing Higher Education For Relevance and Efficiency (I-MHERE) Project Bersumber dari dana pinjaman Bank Dunia (IBRD Loan No. 4789 - IND dan IDA Loan No. 4077- IND) dengan Surat Kontrak Pelaksanaan Student Grant NO.167/SG/IMHERE/UNRI/2007 Tanggal 25 April 2007en_US
dc.identifier.otherDody
dc.identifier.urihttp://repository.unri.ac.id/xmlui/handle/123456789/6820
dc.subjectProduct Strategyen_US
dc.subjectPrice Strategyen_US
dc.subjectPlace Strategyen_US
dc.subjectPromotion Strategyen_US
dc.subjectAgroindustry Mie Musbar Companyen_US
dc.titleStrategi Pemasaran Mie (Studi Kasus Pada Agroindustri Mie Musbar Di Kota Pekanbaru)en_US
dc.typeUR e-Researchen_US

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