Analisis Kinerja Distributor Produk Tiens pada Perusahaan Multi Level Marketing PT. Singa Langit Jaya Pekanbaru

Abstract

The study is aimed to know the performance of distributor of Tiens products at the company of PT Singa Langit Jaya Pekanbaru. The study is carried out at PT Singa Langit Jaya Pekanbaru, Stokis 870 located in Pekanbaru. This is a survey with the total sample 94 respondents. The data then is analyzed by descriptive qualitative analysis technique. The performance of distributor of a product Tiens at PT Singa Langit Jaya Pekanbaru is analyzed based on five aspect of performance. The result of the study are (1) The quality of work of distributor is classified as “good enough”. It is indicated from the most answers of distributor 53,7% stated “strongly agree”. (2) The speed or punctuality of distributor is classified as “good”. It is indicated from the most answers of distributor 63,5% stated “agree”. (3) The Initiative of distributor is classified as “good enough”. It is indicated from the most answers of distributor 49,2% stated “agree”. (4) The ability distributor is classified as “very good”. It is indicated from the most answers of distributor 98.2% stated “very agree”. (5) The communication of distributor is classifed as “good”. It is indicated from the most answers of distributor 77,5% stated “strongly agree”. The study suggested (1) That the ability of distributors need to be improved through education and self development training to master their managing of Multi Level Marketing system, and to improve their the performance of those distributors. (2) The companies need to rebuild distributors less or not active through the upline to do construction so that the distributors are motivated in doing product marketing of company