Abstract:
Youth is the nation‘s next generation in the future, but in fact, there are
many youth/adolescent are not like our hope, some youth drink alcohol. Alcohol
liquor in adolescence circle cannot be ignored, we need to find the solution or
how to overcome it. In overcoming those alcoholic liquor each party‘s involved,
one of this involvement is village apparatus. The apparatus has a legitimacy to
bring orderliness, security, comfortable and village growth. One of the effort has
done by South Pujud apparatus is make a better communication toward the
society. There are specific strategies to achieve some goals. This study aims to
know how the apparatus‘s strategies to overcome social illness in South Pujud
Village, and what factors involve that causing the rise social illness in that region.
This research uses qualitative method by is collecting data according to
reality in the field through observation, interview, and documentations. Where
informant in this research about 14 people, consist by (village chief and secretary,
youth chief, neighborhood association, society figures, people, merchant, and
drinker). Technique analysis data that conducted in this research is interactive
model from Miles and Hubermen, using data investigation technique that is
extension of joining in and triangulation.
The result of this research shows that the communication strategy of
village apparatus in overcome social illness (especially alcoholic liquor) in South
Pujud, by some approach such as operational, persuasive and educative
approach, social responsibility, working together, and also coordinative and
integrative approach. Meanwhile, several factors that causing appear the trend of
social illness in South Pujud influenced by internal and external factors, the
internal factors, i.e. the high motivation to try and error the alcohol, whereas the
external factors are the colleague, the bad environment, and easy to get alcohol
beverage in many place.
