ANALISIS VALUE CHAIN UNTUK PEMATAAN STRATEGI SISTEM INFORMASI MENGGUNAKAN METODOLOGI WARD AND PEPPARD (STUDI KASUS: MAN 1 PEKANBARU)
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Date
2023-11
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Elfitra
Abstract
MAN 1 Pekanbaru is a secondary level of formal education in Indonesia, equivalent
to Senior High School (SHS), located in the city of Pekanbaru, Riau. The strategic
information system planning uses the Ward and Peppard method, aiming to win and stay
ahead of competition for MAN 1 Pekanbaru. This research employs SWOT analysis, value
chain analysis, and PEST analysis to gather internal/external data, as well as the McFarlan
matrix to depict the application portfolio. Based on the SWOT analysis results, MAN 1
Pekanbaru is positioned in quadrant 1, supporting an Aggressive strategy. The analysis
indicates that the school can leverage its resources, competencies, or advantages to exploit
existing opportunities. The value chain analysis identifies and links various strategic
activities within the school, analyzing activities that create value both from within the school
and externally. The PEST analysis results suggest that MAN 1 Pekanbaru can enhance its
use of technology in education. The school can design a strategy to integrate this technology
into their curriculum and improve the student learning experience. Meanwhile, the McFarlan
matrix generates eight proposed information systems that should be developed and enhanced
in the future.
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Keywords
McFarlan, Strategic Planning, SWOT, Value chain, Ward and Peppard
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