Abstract:
Hotel is one of the accommodation which is important element in tourism. D'Lira hotel
is one of the hotels in Pekanbaru City, Riau. However, D'Lira hotel has a high
probability of losing customers. Therefore, the hotel requires recommendation of
business strategies that can be obtained from transaction data which is usually stored
in the database. A collection of room rent transaction data can be obtained the
information in the form of transaction patterns. The transaction pattern will be the basis
of formulating strategic recommendations for owner representative of D'Lira hotel.
Research is conducted on 3204 transactions data from January-December 2021 with
the value of minimum support 2% and minimum confidence 60% used python
programming language. The attribute data used are 6 items, namely room types with
the bed sizes, extra bed, breakfast package, gender, regional origin, and customer
profession. This research results in 6 association rules where if the hotel customers is
apparatus/state official and rent a deluxe room with double bed, then the customers is
male with a support value 8.24% and a confidence value 60.41%. The results of these
association rules can be used as a strategic recommendations that are appropriate for
the hotel and expect to overcome the hotel problems and gain more income that will be
obtained by D'Lira hotel.
