Accounting

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    ANALISIS PENGARUH BIAYA BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. SUKA FAJAR LTD PEKANBARU
    (2013-08-28) SARI, RISE DEYOLA
    The research was conducted on PT.Suka Fajar Ltd pekanbaru, which is located in Jalan Soekarno-Hatta Arengka Pekanbaru. The aim of this study was to determine whether the cost of the promotional mix has an influence on sales volume and which variables are the most dominant influence on sales volume. This study uses Cost Promotion Mix consisting of an advertising cost (X1), personal selling cost (X2), sales promotion cost (X3), publicity cost (X4), as the independent variable while the volume of sales (Y), as the dependent variable. Data analysis was performed using multiple linear regression (multiple regression) with SPSS Version 17. These results indicate that, the promotion mix Cost (Advertising Cost, Personal Selling Cost, Sales Promotion Cost, Publicity Cost) simultaneously significantly influence sales volume. From the partial test results obtained that the advertising cost, personal selling cost and sales promotions cost affect the sales volume, while the partial publicity costs have no effect on sales volume.
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    ANALYSIS OF GOOD GOVERNANCE CORPORATE’S EFFECT AND CORPORATE’S SOCIAL RESPONSIBILITY TO COMPANY VALUE (Empirical Study About Manufacture Companies In BEI Year 2011)
    (2013-08-29) ROBSEN, BOBBY
    This research is aimed to test and collect empirical evidences whether good governance corporate and corporate social responsibility have positive effect to company value. Population in this research is all manufacture companies in Bursa Efek Indonesia (BEI) year 2011. They are 128 companies. Sample is 38 companies, which meet the characteristics of the research. Research analysis is multiple linear regression with SPSS 17 (Statistical Product and Service Solution). t test show that partially, there is significant effect between managerial belonging and audit committee to company value. Meanwhile, for institutional belonging, independent commissioner and CSR don’t have any effect. Writer got determination coefficient value (R2) 0.409. This shows us that managerial and institutional belonging, independent commissioner, and audit committee simultaneously contribute 40.90% effect to company value.