Faculty of Economic

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Browsing Faculty of Economic by Subject "Advertising"

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    ANALISIS BAURAN PROMOSI TERHADAP PENINGKATAN VOLUME PENJUALAN BAN MEREK GOODYEAR PADA PERMAISURI AUTO SHOP PEKANBARU
    (2012-12-07) Barus, Dio Christy
    The purpose of this study is to investigate and analyze the factors that influence the promotional mix to sales volume Goodyear brand tires at the Empress Auto Shop Pekanbaru, to study and analyze what factors are the dominant influence on the volume of sales promotion mix Goodyear brand tires At Permaisuri Autoshop In Pekanbaru What research PT. Permaisuri autoshop Pekanbaru, the entire data population is cost factors promotional mix and sales turnover in this study. Samples taken are data last 9 years. In analyzing the data, the writer uses descriptive quantitative analysis compares the data with various theories that support. To view the promotional mix analysis the authors used multiple regression (R2) Based on the research data showed that the cost of personal selling by company performed 2 times in one year, and the cost of personal selling in the Permaisuri Auto Shop in the last nine years has increased, but the development of personal selling costs given the fluctuations. The more active pursuits of personal selling will certainly also influence the sales results achieved. From the research data showed that the cost of a sales promotion spend PT. Good year Indonesia, Tbk Bogor in the last nine years has increased but the development of sales promotion costs are fluctuating. making sales promotion activities are conducted by PT. Permaisuri Auto shop affects sales volume obtained. From the research data showed that the cost of advertising spend in the last nine years the company has increased from the year 2003 to 2011, but the development cost of advertising in the nine-year fluctuations. The cost of advertising incurred in running the company's marketing activities greatly affect the volume of sales achieved.
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    PENGARUH BAURAN PROMOSI TERHADAP MINAT BELI DEODORAN REXONA TEENS PADA SISWI SMA NEGERI 10 PEKANBARU
    (2012-12-09) Kasih, Citra
    This study aims to analyze the factors affecting the promotional mix consisting of advertising ( ), sales promotion ( ), and publicity ( ) on buying interest (Y). The approach used in this study is a quantitative approach, where researchers start with a hypothesis based on theories related, and then conducted data collection through questionnaires to the respondents. From these data were then tested thus creating results that can be used to predict, as well as get the meaning of the implications of a problem to be solved. The population in this study was student SMA Negeri 10 Pekanbaru many as 492 students of the school year 2010-2011 that most users are girls in puberty. Sampled in this study are high school students who know the Negeri 10 Pekanbaru Rexona Teens deodorant products SMA Negeri 10 Pekanbaru own chosen object because it has a number of student researchers who dominated the school and the students still in the puberty age 15-17 years (Source: Administration High School Students State 10 Pekanbaru). From the analysis that has been done can be seen that there is a significant effect either simultaneously advertising ( ), variables sales promotion ( ), and publicity ( ) on buying interest (Y) and the contribution the influence of advertising variables ( ) sales promotion ( ) and publicity ( ) on buying interest (Y) of 0,428 or 42,8 percent. While the remaining 68.4 percent is determined by other factors examined in this study. Then only partially advertising variables ( ) that significantly influence interest in buying deodorant Rexona Teens on student SMA Negeri 10 Pekanbaru (Y), while sales promotion variables ( ) and variable publicity ( ) had no significant effect.