Browsing by Author "Restuhadi,Fajar"
Now showing 1 - 9 of 9
Results Per Page
Sort Options
Item Analisis Kepuasan Konsumen Terhadap Harapan dan Kinerja Bauran Pemasaran di Hypermart Mall Ciputra Seraya Pekanbaru(2013-07-27) Sitorus, Ratih Afriani; Restuhadi,Fajar; CepriadiHypermart is the only form of Hypermarkets in Indonesia's capital comes from national and to anticipate the development of other existing Hypermarket and multinational capital as Continent, Carrefour and Giant. Data analysis using quantitative descriptive method that is processed through SPSS version 17. characteristic of a significant age-related consumer product brand attributes and location Hypermart, where the consumer’s age and negatively associated with the very real marketing mix attributes as attributes of brand products. And for the location of the consumer age Hypermart has a significant relationship, where consumer’s age relate positively and very real. Consumer characteristics significantly related to income level to attribute product availability, product quality and brand of the product, where the level of consumer income and negatively associated with the real attributes of product availability and product quality. address the characteristics of respondents and very real negative correlation with the frequency of customer arrivals. Value in the study of consumer attitudes in the marketing mix Hypermart Mall Ciputra Seraya is located in Pekanbaru earned 309.14 good measurement scaleItem Consumer Productat Tributesand Characteristics That Influence Consumer Attitudesin Purchasing White Dragon Fruit (Hylocereus undatus)(2013-01-16) Armaidah; Restuhadi,Fajar; Yusri,JumatriWhite dragon fruit (Hylocereus undatus) is an exotic fruit that increasingly more popular now. The selling price of the white dragon fruit at Supermarket or minimarket is between Rp.15.000,00-Rp. 18.000,00/kg. There is no special marketing strategy applied by the farmers, except by selling the fruits directly to buyers (direct selling) or offering it to Supermarkets and Minimarkets. This research was aimed to study the product’s attributes and consumer’s characteristics that influenced the consumer’s willingness to buy the fruit. The survey shows that the respondents are mostly at aproductive age (15-50 years old), with alevel of education of at university degree or equal, and the average of revenue per month ranged between Rp. 1,000,000,00-Rp. 5,000,000,00, with the number of family members in the category of small (1-4 person), which have been buying and eating the white dragon fruit for the last 12months. The respondents also purchased the bulk ofthe white dragon fruit by buying directly to the supermarket, with the average purchased of 3.12kg/month. The reason to consume white dragon fruit is due to its attributes (77%). The attributes of white dragon fruit that influenced the respondent’s purchasing decisionsare the price, taste, service, and as the preference fruits of family members. The motivation that dominates the purchasing decision of the dragon fruit is as the favorite fruit of family members.Plotting the fruits attributes and preferences into a Cartessian diagram shows that the first quadrant is filled with the size of the fruit, the shelf life and availability in the market.While the second quadrant is filled with the price, taste, service and favorite family members. On the other hands, the third quadrant is filled with the suggestion of friend and information from Supermarket, while the last of the fourth quadrant is filled with loyalty. Based on the analysis of Fishbein’s Multiatribute, the consumer attitudes of white dragon fruit fallin the category of rathergood.Item Efektifitas Penggunaan Multimedia Dalam Penyuluhan Pemupukan Padi Sawah Berdasarkan Tingkat Pendidikan Petani di Desa Bungaraya Kecamatan Bungaraya Kabupaten Siak(2013-04-27) Rokhim, Abdul; Restuhadi,Fajar; KausarThe media of learning is as an important thing in system component of learning. In order that, the media can affect extent targeted receive an information, one internal factor or target can also affect the acceptance of information. The level of formal education of farmers is very varied and differing educational level also may be easier to receive the information by different media. The methode of this research is used completely randomized design whit two factors: multimedia (audio visual motion and audio visual silence) and education level ( SMA). The number of samples used is 60 rice farmers. Analysis of data used is T test and analysis of variance (ANOVA). The result of analysis showed a very real improvement after seeing multimedia extension. The used of audio visual motion has a better ability than audio visual silence. While the level of education did not significally affect for increasment of respondents knowledge. It can be conclude that the use of audio visual motion is more effective than the use visual silence either on level education SMA. It’s very expected for the illuminator to be albe to use interesting and good illuminatic media therefore it can give influence to the illummition result.Item Efektivitas Penyuluhan Pembuatan Pestisida Alami Dari Daun Pepaya (Carica Papaya) Menggunakan Multimedia Pada Petani di Desa Kempas Jaya Kecamatan Kempas Kabupaten Indragiri Hilir(2013-06-25) Hasanah, Suswatun; Restuhadi,Fajar; KausarThis research is based on a factorial design to evalaluate the effect of visualisation (still frame vs moving video and narration text vs verbal narration) for multimedia presentation. The fine, the were 4 treatments developed in the multimedia, namely: (1) Movie With Verbal Narration and Text (MVT), (2) Movie With Verbal Narration (MV), (3) Still Frame Video With Verbal Narration and Text (SVT) and (4) Still Frame With Verbal Narration (SV). This 10 minutes multimedia presentation were developed in lab Komsos Faperta, University of Riau, explainly the process of making natural pesticides from papaya leaves. The multimedia presentation were presented to 60 respondens in Desa Kempas Jaya, Kabupaten Indragiri Hilir. The 60 respondens were grouped into 4 groups, according to the experimental design above. Result showed that MVT treatments gives the highest score (score= 11,3, t= 0,001) followed by MV (score= 8,73, t= 0,03) and than SVT (score= 8,13, t= 0,569) and the last SV (score= 8,07, t=0,578). It can be concluded, that MVT showed the most effective methode to explain to the respondens about the process of making natural pesticide from papaya leaves.Item Karakteristik Petani Karet Yang Mempengaruhi Sikapnya Dalam Memilih Pedagang Perantara (Tauke)(2013-07-15) Muttaqin, Khairul; Restuhadi,Fajar; Maharani,EvyKundur districts North is a region that has the widest plantation rubber another in Karimun. Relationship between rubber farmers with each other requires the employer to meet their economic needs. The purpose of this study was to determine the characteristics of the farmers, knowing the behavior of the sale, determine the attributes to be considered in the decision-making rubber farmer sales, determine the distribution of the level of trust and the interests of rubber farmers to middlemen attributes, knowing the characteristics of the relationship with the rubber farmers level of trust and the level of interest in the broker attribute, the attitude of farmers to middlemen. Location of the Research in the District of North Kundur Karimun regency, the sample was rubber farmer and employer. Analysis data using quantitative descriptive methods. The results showed significant characteristic related to the behavior of farmers are aged and sales revenue for each month. Characteristics of the farmers and a significant level of trust related to the attributes of the broker is age, farming experience, production for each month, income / month and household. While the attributes and characteristics of farmers do not have the level of confidence that a significant relationship to the attributes broker is education and the number of dependents. Characteristics of rubber farmers and a significant level of interest related to the broker attribute is education, number of dependents, production for each month, income / month and expenditure / month significantly associated with lending. Then the interest rate characteristics of farmers that are not related significantly to the broker attribute is the age and experience of farming. Value lies between 12.560900 attitude measurement scale neutral.Item Kualitas Sirup Jambu Biji Merah (Psidium guajava L) Selama Penyimpanan Dengan Penambahan Kitosan(2013-07-12) Sihombing, Ernita Sumiati; Restuhadi,Fajar; Ali,AkhyarThe aim of this research is to get the best quality of red seed guava’s syrup during storage with increasing the chitosan. This research use the Complete Random Design (CRD) with 5 treatments of increasing the chitosan (0%, 0.5%. 1.0%. 1.5%. 2.0%) and each of them is repeated by three times. The parameter which is observed were the level of sedimentation, the content of sucrose, the total of soluble solid, pH, viscosity, and organoleptic. The value of observation which is got analyzed with statistic. If F arithmetic is greater or equal with F table so done the next test by using Duncan test on 5% level. The results of this research shows that the increasing of chitosan on red seed guava’s syrup gave the significant effect to the number or total of soluble solid, pH, the viscosity more increase and content of sucrose, organoleptic more decreased. From the results of research which have done, got the average values of sucrose’s content is 65.81 to 70.21 the total of soluble solid is 70.80 to 80.80, the degree of acidity (pH) is 4.41 to 4.51. Viscosity from 75.01 to 226.60 and on k3, k4 and k5 there’s no grow ship worm to the the syrup which is produced during storage.Item Pendugaan Umur Simpan Mi Instan Berbasis Pati Sagu dan Ikan Patin Dengan Metode Akselerasi(2013-07-17) Siregar, Harapan; Yusmarini; Restuhadi,FajarThe research purpose was to estimate the shelf life of noodle from sago starch and catfish (Pangasius sp.). Shelf life is one of the requirements that must be met before marketing of food products. Shelf life estimation was using the accelerated method of observation of instant noodles for 28 days at three different temperatures namely 35°C, 45°C and 55°C. Parameters observed during the storage process were the assessment of sensory level of rancidity and TBA value. Results show that shelf life of sago instant noodle by organoleptic assessment was 35,81 days and the shelf life of sago instant noodle by TBA value was 44,85 days at a temperature of 27oC. For food quality and safety reason,the shorter shelf life period (35,81 days) was choosen as shelf life of sago instant noodle.Item Pendugaan Umur Simpan Produk Mi Instan Dari Pati Sagu Dengan Metode Akselerasi(2013-06-11) Kurniati, Dewi; Pato,Usman; Restuhadi,FajarShelf life is one of the requirements tht must be met before marketing of food products. This study purpose was to determine the approximate shelf life of instant noodles made from sago starch. Shelf life estimation was using the accelerated method of observation for 32 days at three different temperatures namely 35, 45 and 55 ⁰C. Parameters observed during the storage process were the assessment of sensory level of rancidity and TBA value. Results show that a shelf life of sago instant noodle by organoleptic assessment was 50,78 days and the shelf life of sago instant noodle by TBA value was 75,31 days at a temperature of 27 ⁰C. For food quality and safety the shorter shelf life period (50,78 days) was choose as shelf life of sago instant noodle.Item Substitusi Tepung Terigu Dengan Pati Sagu dan Mocaf (Modified cassava flour) Dalam Pembuatan Roti Manis(2013-02-05) Ulfah, Rahmawati; Pato,Usman; Restuhadi,FajarBread is one of the meals are very popular in Indonesia. Some advantages of food ready to eat bread as compared to the other is instantly consumed, it is easy to stock when busy, good for kids to adults, easily consumed anytime and anywhere, is more nutritious. But until now, the wheat flour used for bread-making remains to be imported. Breadfruit flour can be substituted with wheat flour in making bread. The resulting sweet bread has a nutritional value that does away with sweet bread made from 100% wheat flour. Along with the increasing consumer demand for snacks instead of staple food, especially bread in the traditional markets in village or city, making the role of bread one day not only limited menu for breakfast. This Research carried out experimentally and using RAL consisting of 6 treatments and 3 replication. The treatment used is ; TSM0: Wheat flour 100%, TSM1: Wheat flour 90%, sago 5% and 5% Mocaf, TSM2: Wheat flour 80%, sago 10% and 10% Mocaf, TSM3: Wheat flour 70%, sago 15% and 15% Mocaf, TSM4: Wheat flour 60%, sago 20% and 20% Mocaf , TSM5: Wheat flour 50%, sago 25% and 25% Mocaf. The results showed that the treatment of TSM3 (Wheat Flour 70%, sago 15% and Mocaf 30%) with 28,66% moisture content, ash content 1.58%, starch content of 13.11%, rate of progression 28,67mm, and overall assessment of sweet bread 3.96 (like) close to 100% wheat flour characteristics.