Browsing by Author "Eliza, Eliza"

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    Analisis Pemasaran Dan Transmisi Harga Karet Di Desa Ujung Batu Timur Kabupaten Rokan Hulu
    (2017-06-08) Eliza, Eliza
    Penelitian pemasaran dan transmisi harga karet di Desa Ujung Batu Timur Kabupaten Rokan Hulu bertujuan (1) mengetahui saluran dan margin pemasaran karet (2) Korelasi atau hubungan antara harga karet yang dibayarkan pabrik dengan harga yang diterima petani, (3) Transmisi harga karet di tingkat pabrik dengan harga ditingkat petani. Penelitian dilaksanakan bulan Juli sampai Desember 2012, mengunakan metode survey, pengambilan sampel secara purposive sampling (petani umur karet 20 — 22 tahun), jumlah sampel 25 orang petani, pengambilan sampel pedagang dilakukan metode snow ball sampling. Hasil penelitian terdapat 2 saluran pemasaran karet (1) petani ke pedagang pengumpul, pedagang besar dan pabrik, Saluran pemasaran (2) petani ke pedagang besar dan ke pabrik, Margin pemasaran saluran 1 sebesar Rp. 3.350 per kg dan saluran 2 sebesar Rp. 2.400 per kg. harga terendah ditingkat petani Rp 8.416,67 per kg pada bulan Agustus, harga tertinggi Rp 11.866,67 per kg pada bulan Maret. Harga ditingkat pabrik terendah Rp 11.933 per kg pada bulan Agustus, harga tertinggi Rp 16.333,33 per kg pada bulan April. Nilai korelasi harga 0,863 artinya keeratan hubungan yang kuat antara harga di tingkat pabrik dengan ditingkat petani. Nilai elastisitas transmisi harga 0,74 % lebih kecil dan i satu artinya transmisi harga antara pasar petani dengan pasar konsumen lemah sehingga struktur pasar adalah persaingan sempurna, juga berarti jika terjadi perubahan harga sebesar 1 % ditingkat pabrik mengakibatkan perubahan harga sebesar 0,74 % ditingkat petani
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    Contribution Of Farming Sustainable Food House Area (Krpl) On Household Economics In Pekanbaru City
    (2017-12-06) Eliza, Eliza; Tarumun, Suardi; Dewi, Novia; Syaifullah, Muhammad
    Sustainable food house areais an area consisting of a set of sustainable food house to encourage increased use of yard as a source of family food and also increase food consumption and increase the role of women’s household based on additional income. The purpose of this research (1) to analyze the income of farming Sustainable Food House Area(KRPL), (2) to analyze the income of farmer household of Sustainable Food House Area (KRPL), (3) farmer income contribution of KRPL to farmer household economiy of KRPL in Pekanbaru City. The research used survey method, sampling with disproportional random sampling, the number of samples was 62 samples of KRPL member. The results obtained average farming income of KRPL is Rp 140.089 / month, average household income of farmer KRPL is Rp 3.142.669 / month, consist of husband income Rp 2.210.484, wife income Rp 666.935, and other income Rp 125.161, farmer income contribution of KRPL program to household income is 4.46%.
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    Strategi Pemasaran Agroindustri Rengginang Ubi Jemaja Indah Di Kelurahan Rejosari Kecamatan Tenayan Raya Pekanbaru
    (2017-06-08) Eliza, Eliza
    This research aim to know internal factor and ek-temal at marketing and formulate strategy marketing of cassava agro rengginang Jemaja Indah in the Village Beautiful Rejosari Tenayan Raya Pekanbam City District. Research of case study method used at cassava agro rengginang Jemaja Indah. Data Primary collected from interview to kuisioner entrepreneur of cassava agro rengginang Jemaja Indah while data of sekunder obtained from related institution and literature. Result of research obtained internal factor marketing cassava agro rengginang Jemaja Indah available especial raw material enough, owning legality, price sell product reached, factor of eksternal marketing cover request of market which high enough, existence of attention of Disperindag, to the number of competitor of same product. Strategy marketing • Cassava of rengginang agroindustri in Jemaja Indah is (1) Improving amount result of production to fulfill request of market, (2) Developping processing technology to cassava of rengginang, (3) Exploiting promotion media to extend market segmentation.