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ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP PENGAMBILAN KEPUTUSAN SISWA DALAM MEMILIH LEMBAGA PENDIDIKAN DAN PENGEMBANGAN PROFESI INDONESIA (LP3I) PEKANBARU
(2012-12-09) Ardi Winata, Ikhsan
Sampling in this study was used purposive sampling technique. The sample included in this research were 90 people who is active student LP3I PEKANBARU. Independent variable were Products (X1), Price (X2),Promotion (X3), Outdoor (X4), People (X5), Process (X6), and Service (X7). And the dependent variable was the Decision Making (Y). Likert scale was used in this reaserch, which was consist of five alternative answer containing variasi rise.Technical analysis of the data in reaserch were using the analysis method of validity test, realibility test, regresi linear regression, hypothesis testing and regression coefficient (coefficient of determination R2 , and significant test partial and / t test) As the result showed, For the partial test of variable Product, Promotion, Place, People, Process, and Service were significantly influence consumer decisions. Moreover the variable Product and the Price were the strongest variable amoung the variable test. As result this of reaserch was indicated which marketing mix services performed by the LP3I pekanbaru was very prcise and give the effect to the decisions which had to be maintained and enhanced keeping in bussines development in the education world.