ANALISIS DATA MINING UNTUK MENENTUKAN STRATEGI PENJUALAN PRODUK MENGGUNAKAN ALGORITMA FP-GROWTH (STUDI KASUS : MAZAYA OLEH-OLEH PEKANBARU)

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dc.contributor.authorMuliyani, Sri
dc.contributor.supervisorMahdiyah, Evfi
dc.date.accessioned2024-03-14T01:36:15Z
dc.date.available2024-03-14T01:36:15Z
dc.date.issued2023-11
dc.description.abstractMazaya Souvenir Shop Pekanbaru is a company that operates in the culinary sector to be ranked first in the largest culinary industry in Pekanbaru, starting from processing, raw materials, packaging quality and distribution activities. This shop is experiencing difficulties in determining market strategies, one of which is in arranging products purchased simultaneously. The aim of this research is to carry out data mining analysis to determine product sales patterns using the Fp-Growth algorithm. The data used to carry out calculations using the Fp-Growth algorithm must go through several stages such as preprocessing the data, determining minimum support and confidence, determining the frequent itemset header, forming an fp-tree, creating a conditional pattern base based on the fp-tree, and generating frequent itemsets. In this study, a minimum support value of 1% and a confidence value of 80% were used. The research results showed that there were five rules, two frequent itemsets that had a confidence value of ≥80%, namely the products Risol Mayo Lumer and Talam Durian, Risol Ayam and Talam Durian, Red velvet and Talam Durian, Talam Durian and Risol Ayam, Talam Durian and Risol Mayo Lumer.en_US
dc.description.sponsorshipFakultas Matematika dan Ilmu Pengetahuan Alamen_US
dc.identifier.citationPerpustakaanen_US
dc.identifier.otherElfitra
dc.identifier.urihttps://repository.unri.ac.id/handle/123456789/11364
dc.language.isoenen_US
dc.publisherElfitraen_US
dc.subjectData Miningen_US
dc.subjectFp-Growthen_US
dc.subjectAssociation Ruleen_US
dc.subjectMazaya Storeen_US
dc.subjectFood Productsen_US
dc.titleANALISIS DATA MINING UNTUK MENENTUKAN STRATEGI PENJUALAN PRODUK MENGGUNAKAN ALGORITMA FP-GROWTH (STUDI KASUS : MAZAYA OLEH-OLEH PEKANBARU)en_US
dc.title.alternativeElfitraen_US
dc.typeArticleen_US

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