MENENTUKAN PREFERENSI PELANGGAN DALAM MEMILIH MARKETPLACE MENGGUNAKAN METODE ANALISIS KONJOIN

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dc.contributor.authorAgustina, Sri
dc.contributor.supervisorSirait, Haposan
dc.date.accessioned2022-07-26T06:36:07Z
dc.date.available2022-07-26T06:36:07Z
dc.date.issued2022-01
dc.description.abstractThe number of online shopping transactions in Indonesia has grown over the last ten years by 17% and the total number of e-commerce businesses has reached 26.2 million units. This creates competition that requires companies to maintain their existence by understanding consumer psychology. This study aims to determine the combination of attribute levels that are most preferred by consumers in choosing a marketplace as a place to shop by using conjoint analysis. The data used is the result of a survey of Riau University students in the form of a questionnaire. The results of the conjoint analysis in this study show that the level of each attribute that respondents prefer is the display of full color applications and images, free shipping promos on a certain amount of purchase, the method of paying Cash On Delivery (COD), using J&T/JNE/Sicepat/Tiki/Pos delivery services, and product reviews are available in the form of photos and videos.en_US
dc.description.sponsorshipFakultas Matematika dan Ilmu Pengetahuan Alam Universitas Riauen_US
dc.identifier.citationPerpustakaanen_US
dc.identifier.issnElfitra
dc.identifier.urihttps://repository.unri.ac.id/handle/123456789/10598
dc.language.isoenen_US
dc.publisherElfitraen_US
dc.subjectMarketplaceen_US
dc.subjectconjoint analysisen_US
dc.subjectcustomer preferenceen_US
dc.titleMENENTUKAN PREFERENSI PELANGGAN DALAM MEMILIH MARKETPLACE MENGGUNAKAN METODE ANALISIS KONJOINen_US
dc.typeArticleen_US

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