ANALISIS PEMASARAN JARINGAN SPEEDY INTERNET DI PEKANBARU

Abstract

The research was carried out at PT. Telkom in the city of Pekanbaru, in order to determine the factors that cause a decrease in the achievement of Speedy Internet marketing in Pekanbaru and to find marketing policies that have been made in improving the marketing of Speedy Internet. As for the population in this study is that consumers Speedy in Pekanbaru. Total sample was 100 respondents consisting of households and establishments were 68 respondents were 32 respondents using Proportional Cluster Sampling. Data analysis using descriptive methods. Based on research conducted with respondents Speedy Internet subscribers at PT. Telkom Pekanbaru on prices obtained an average score of 201, it can be seen that the price of speedy internet by households was quite good. Then the average score of 132.4, it is known that the price of speedy internet by respondent institutions are good. The results of the overall promotion earned an average score of 253.4, it is known that speedy internet promotion by households is good. Then the average score of 141.4, it is known that speedy internet promotion agencies, according to respondents is very good. The results overall for speedy internet distribution, obtained an average score of 263.8, it is known that the distribution of speedy internet by households is good. Then the average score of 149.6, it is known that speedy internet promotion agencies, according to respondents is verygood. Suggested PT. Pekanbaru Telkom is expected to highlight, take notice, as well as providing a diverse and competitive rates again in order to compete with other companies that also market the services of the Internet. For services provided should be PT. Telkom Pekanbaru provide fast service if the customer network damage. Although in implementing promotional PT. Telkom Pekanbaru was considered successful, but the promotion and advertising that need to be maintained and enhanced by the addition of rekalame boards or banners you put into place a well-traveled people. Competition in terms of the location and distribution channels PT. Telkom Pekanbaru must consider the speed of the network so that they can have a speedy pace more than other competitors and also continue to increase the availability of speedy network capacity in remote areas in Pekanbaru in order to attract new customers in a range or scope of the broader market.