Abstract:
This research is aimed to analyze the influence which is appeared by variable of
costumer value perception that consists of product quality, price, service quality,
emotional factor, and easiness.
This research uses sampling purposive technique which is chosen 105 samples.
Analysis method used in this research is quantitative descriptive method, partially
analysis, and simultaneous (multiple linier regression analysis) with helping of SPSS
program version 17.
From the result of the test has done, it can be proved that simultaneous
regression test (F test) showed that all of free variable tested have significant influence
to the costumer satisfaction variable. The partial regression test (T test) showed that
service quality variable has the biggest influence to the costumer satisfaction variable.
The determination coefficient found that the influence of these five variables
simultaneously to its bound variable is 70,5 percents, whereas the remain is 29,5
percents is influenced by another variables which is not tested in this research. For the
company manufacturing Molto Ultra Sekali Bilas must improve the quality of the
product, the price must be more economic, the package must be interesting and the
service quality must be increased so that the customers would be more satisfied to the
Molto Ultra Sekali Bilas product, then the company would defend the customers loyalty
