STRATEGI KOMUNIKASI PERSUASIF LEMBAGA ADAT PETALANGAN DALAM MENGATUR KEHIDUPAN SOSIAL MASYARAKAT PETALANGAN DI KECAMATAN BANDAR PETALANGAN KABUPATEN PELALAWAN

Abstract

The purpose of this study was to determine how the Strategy Institute Custom Petalangan in regulating social life in the Kecamatan Bandar Petalangan Kabupaten Pelalawan and Knowing the extent of the role of community leaders in organizing social life in the Kecamatan Bandar Petalangan Kabupaten Pelalawan. This research uses descriptive qualitative research methods and techniques of data collection using observation , interviews , documentation . Informants in this study is the LAP administrators , opinion leaders and the community . The informant obtained through snowball sampling approach with key informants is the Vice Chairman of the High Council of Indigenous Petalangan . Strategic of Indigenous Institute Petalangan for Public Adjusting Social Life in Kecamatan Bandar Petalangan Kabupaten Pelalawan has not been fully effective , it is basically an event by Indigenous Institute Petalangan got a very good response from the community and supported by the community , but in this activity just some people who are touched by the Institute of Indigenous Petalangan . Then this will impact the limited dissemination of indigenous knowledge and society at large . The purpose of socialization activity were made by Indigenous Institute Petalangan that this activity continues and does not stop on the level of Kecamatan , but this event will be followed by opinion leaders and traditional leaders and religious leaders to convey to the public . But has not been fully carried out by the opinion leaders due to several factors among which there are economic factors , age and other things .