Abstract:
Pacu jawi is a culture tradition/ habit passed down from generation to generation from generation to generation, developed to date in the area of Tanah Datar Regency of West Sumatra Province, the runway is considered to be a tradition that pacu jawi is full of the philosophy, values and philosophy of life of minangkabau people. Values and this philosophy is present in the form of a cultural party activities or people's party, held as a form of entertainment, a tradition pacu jawi conjures the symbols on the commodification of heritage is understood by society flat land as part of the social life of the community system itself.Tanah Datar communities interpret this tradition from time immemorial who later inherited kinship mamak-kamanakan ( uncle - nephew . This is a qualitative research approach to the study of communication Ethnography through symbolic interaction and approaches supported by the theory of the construction of social reality. The subject of research is the traditional art actors of pacu jawi. Informants are chosen by purposive sampling technique, for key informants amounted to 4 (four) which consists of custom figures, community leaders, prominent cleric and Chairman of the porwi, and to support 6 (six) of those who were coming from the participants, cow owners and the local community supporters of 6 (six) people have derived from the participants, the owner of the cow and the local community. Research Data obtained through in-depth interviews, participant observation, documentation, studies, libraries and search data online. To test the validity of the data using the test of credibility. As for the data analysis techniques to reduce data, collecting data, presenting data, draw conclusions and evaluation. Conclusion traditional art culture pacu jawi show a symbol is understood and interpreted by the players together, where cultural values embodied in it makes this art as local wisdom Tanah Datar Regency.
