Abstract:
This research aim is to know and analyze: 1. the channel, margin of bokar marketing and bokar marketing efficiency and the price that farmer received. 2. The correlation between the price of bokar from factory and the price of bokar in farmer level. 3. The influence of bokar price changing of factory to farmer level at sei tonang village of Kampar utara district of Kampar regency. The research method is used of survey method. The sampling method is purposive sampling of 38 farmer that have plantation age between 20-25 years. And the second sampling of merchant is using snowball sampling method that come to marketing channel.
The research results shows that in sei tonang village of kampar utara district of Kampar regency have one rubber marketing channel ( homogeneity). That is farmer to collector merchant to factory. The lowest price in farmer level is Rp. 7.966,67 /kg, and the highest price level is Rp. 11.800,00/kg. Then the lowest price of factory is Rp. 11.733,33/kg, and the highest price level of factory is Rp. 16.516,67/kg. The average price level of the farmer level on year 2012 is Rp.9.720,97 and the average price level on factory is Rp.13.872,78. The margin level of marketing channel between the price in farmer level and factory is Rp. 4.151,81 and farmer received 73.44% and marketing eficiency is 3.07%. the correlation value between the price in farmer level and factory level is 0,826 %. The value of the elasticity of price transmission between the price received from farmers and the price of bokar by factory was 0,723.
