PENGARUH MOTIVASI, PERSEPSI KUALITAS DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KECANTIKAN WARDAH DI MAL SKA PEKANBARU

AINI, MUTIARA NURUL

dc.contributor.author	AINI, MUTIARA NURUL
dc.date.accessioned	2013-06-03T03:31:26Z
dc.date.available	2013-06-03T03:31:26Z
dc.date.issued	2013-06-03
dc.identifier.uri	http://repository.unri.ac.id:80/handle/123456789/3553
dc.description.abstract	This research aimed to analyze the influence of motivation, perceived quality and consumer attitudes towards purchasing decision. Research done on consumer beauty cosmetics Wardah at the Mall SKA Pekanbaru. This research used purposive sampling technique in making the sample by the number of the 120 samples. Methods of analysis used in this study was descriptive quantitative method and multiple linear regression analysis with SPSS version 17,0. This research shows that: (a) Motivation has a positive influence on purchasing decisions, (b) Perceived quality has a positive influence on purchasing decisions, (c) Consumer attitudes have a positive influence on purchasing decisions and (d) Together the motivation, perceived quality and consumer attitudes have positive influence on purchasing decisions.	en_US
dc.description.provenance	Submitted by Syska Zulherakh (syskazulherakh@gmail.com) on 2013-06-03T03:31:26Z No. of bitstreams: 1 JURNAL MUTIARA.pdf: 472376 bytes, checksum: 61a6ed9a38208f43d91e9f42dc922c6b (MD5)	en
dc.description.provenance	Made available in DSpace on 2013-06-03T03:31:26Z (GMT). No. of bitstreams: 1 JURNAL MUTIARA.pdf: 472376 bytes, checksum: 61a6ed9a38208f43d91e9f42dc922c6b (MD5)	en
dc.description.sponsorship	ZULKARNAIN,MARHADI	en_US
dc.language.iso	other	en_US
dc.subject	Motivation	en_US
dc.subject	perceived quality	en_US
dc.subject	consumer attitudes	en_US
dc.subject	purchasing decisions	en_US
dc.title	PENGARUH MOTIVASI, PERSEPSI KUALITAS DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KECANTIKAN WARDAH DI MAL SKA PEKANBARU	en_US