Abstract:
Commercial is a form of communication through mass media funded by the sponsor to influence and persuade their audience. Messages contained in the advertisement is believed to affect public attitudes. Purpose of this study was to determine the effect of worms of 'caca and cici wrong house' behavior in the community.
This study uses quantitative research methods with explanatory survey method. The research location is the Village Banjar district XII White Land Rokan Hilir. Researchers took samples of 99 people with the sampling technique is random sampling. Trial questionnaire data processing performed using Statistical Program Product and Service Solutions (SPSS) Windows version 20.
These results indicate that the effect of commercial of worms of cici and caca wrong house to the village of Banjar XII public attitudes based on a simple linear regression analysis regression coefficient values obtained in this study is Y = 1.451 + 0.067 X and 0.008 significance level lower than α = 0, 05 which means that there is an influence of commercial on public attitudes of 7.1% that the influence of commercial of worms of cici and caca wrong house to the behavior of the people included in the weak category. Thus, Ha has been accepted and Ho has been rejected.
