Analisis Kesediaan Membayar Tarif Pengguna Jasa Angkutan Massal Di Kota Pekanbaru

Abstract

This study aims to analyze the willingness of people who use mass transit services in pay rates; explain class strata of people who use mass transit services, as well as explaining the factors to attract the public to use mass transit metro trans. This study used a survey approach with quantitative methods. This study population is the city of Pekanbaru who use mass transit metro daily trans. In a sampling study conducted in judgment sampling with a sample of 98 respondents. Data collection techniques using questionnaire and interview guidelines. The data are analyzed using qualitative descriptive analysis method, while the quantitative data were analyzed using the techniques of Contingent Valuation Method (CVM) or (surveying consumer preferences) or (method bargain). The result showed that the willingness to pay or wtp (willingness to pay) the service users of mass transit in the city of Pekanbaru is Rp.2, 964.dan tariff is Rp. 3.000. It shows that people do not mind the prevailing rates. It found that people who use mass transit and diverse not only from below but also from the top, because the establishment of BRT (Trans Metro Pekanbaru) proved capable of changing the preference most people to use mass transit services rather than private vehicles as a means of mobility. So also with the factors that attract people to use mass medium, the people would use mass transit if the existing infrastructure is now rectified, because the perceived rate is not too expensive then people demand a sense of comfort and security in the bus or in the bus stop.