Abstract:
For every tourism destination, the study of the characteristics and profile
of tourists who come became an important thing. So this research studied the
profile of tourists visiting Riau, that the results can be used to estimate the
characteristics of tourists.
Based on study, we found 34% of tourists visiting to Kampar were
psychocentric and the rest (68%) were allocentrics. While the Pasar Bawah
gained 76% of travelers have psychocentric characteristics, and 24% were
allocentrics.
