FUNGSI PUBLIC RELATIONS DALAM MENSOSIALISASIKAN BUDAYA PERUSAHAAN DI HOTEL THE PREMIERE PEKANBARU

Abstract

Abstract The function of Public Relations one of them as communicator to delivere an idea and policy to support operational activity of company. Identify problem is how the funcions of Public Relations The Premiere Hotel Pekanbaru in an effort to socialized of the corporate culture and how to created of the corporate culture in The Premiere Hotel Pekanbaru. This study aims to find out about the function of Public Relations by The Premiere Hotel Pekanbaru in an effort to socialized of the corporate culture and how to created of the corporate culture. This research was with qualitative research methods where qualitative research is an attempt the social world and perspective in the world, in terms of concepts, perceptions, of behavior, and the question of consciencetious human beings. Subject this study is The Premiere Hotel Pekanbaru, ammounting to 2 (two) people, including leaders HRD & Security Manager and PR Manager. Technique performed within data collecting by interview, obesrvation, and with documentatio or photos. Tehcnical validity of data namely the extension of participation and triangulation. The results showed that the Public Relations functions perfomed The Premiere Hotel Pekanbaru to socialized corporate culture to walk as much as possible in accordance with the achievement vision and mission of company. The corporate culture The Premiere Hotel Pekanbaru has changed became more better. In the same things with applied and the socializing of corporate culture to the employee has more increaseing according the pursue of The Premiere Hotel Pekanbaru. The socializing corporate culture has doing very well by any efforts, there are by recruitment of employee,upgrading,and career development of employee.