ANALISIS STRATEGI PEMASARAN JASA PENGIRIMAN BARANG CV. CITRA KENCANA LESTARI PEKANBARU

Abstract

Abstrak The research was Conducted in CV. Citra Kencana Lestari Pekanbaru. Purose of this study was (1) to determine marketing strategy services delivery of goods to the CV. Citra Kencana Lestari (2) to determine the factors inhibiting factors facing The CV. Citra Kencana Lestari in performing services marketing. Methods of data collection through interviews, and quesioner. To analyze the data collected on the use of descriptive methods. Based on the research and discussion it is known that (1) service marketing strategies implemented by CV. Citra Lestari dapat dikatakan cukup baik (2) One limiting factor in implementing marketing services are offered products that are less diverse routes for the delivery of goods limited to certain areas and lack oof education employees.